Forward IQ
Personal Brand Content Strategist & Copywriter (B2B)
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About Us
Forward IQ is a specialized lead generation agency built exclusively for freight forwarders. We help logistics companies escape referral dependency and build predictable sales pipelines through LinkedIn content and cold email outreach. We know the industry inside out — and we create content that actually resonates with freight forwarders, shippers, and decision-makers in international trade.
We're not a generic marketing agency. We're deep in the logistics world, and we need someone who can go just as deep with us.
The Role
We're looking for a sharp Content Strategist to own our content engine. You'll be responsible for turning industry insights, sales psychology, and freight forwarding expertise into LinkedIn, long form and short form video content that educates, builds trust, and drives leads for Forward IQ.
If you live and breathe hooks, storytelling, and content that actually converts — keep reading.
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What You'll Do
- Research trends, pain points, and conversations happening in freight forwarding and logistics
- Write high-performing LinkedIn posts, carousels, and video scripts with strong hooks and clear narrative arcs
- Develop content pillars and monthly calendars aligned with lead generation goals
- Analyze what's performing (and what's not) and iterate fast
- Stay ahead of LinkedIn algorithm trends and format best practices
- Collaborate directly with the founder to translate industry knowledge into compelling content
- Help build content frameworks and SOPs for client campaigns
What We're Looking For
- Proven experience writing LinkedIn content that drives engagement and inbound leads
- Strong copywriting fundamentals — you understand hooks, tension, storytelling, and CTAs
- Ability to research and write confidently in niche B2B industries (logistics/freight experience is a major plus, not required)
- Data-driven mindset — you track performance and optimize based on results
- Self-starter who can manage deadlines and work independently in a remote setup
- Familiarity with content repurposing across formats (posts → carousels → scripts → newsletters)
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Bonus Points If You Have
- Experience writing for LinkedIn agency clients or personal brands (video too)
- Knowledge of cold email copy and outbound marketing
What You'll Get
- Work directly with a founder who has 15+ years of freight industry experience no guessing on context
- A clear niche with massive untapped content potential
- Creative freedom to test, experiment, and build something that matters
- Flexible remote work environment
- Room to grow as the agency scales
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Jessica, London
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