Profiles Creative
Personal Brand Manager
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Personal Brand Manager | Up to £40k
Location
London / hybrid (2 days in office)
Are you ready to shape the voices of world-class founders and scale executive narratives that command attention?
At Profiles Creative, we are looking for an ambitious, junior-mid level Brand Manager to take ownership of personal brand strategies for top-tier entrepreneurs and CEOs.
You will manage high-impact personal brands across LinkedIn, newsletters, Instagram, and YouTube.
Acting as the strategic anchor for your clients, you will transform raw concepts into compelling, high-converting content while steering dedicated creative pods to execute at the highest standard.
Key Responsibilities
- Drive Content Strategy & Creation: Architect bespoke content strategies for your assigned founder portfolio, writing high-calibre LinkedIn posts and newsletters that spark engagement and drive measurable growth.
- Lead Client Partnerships: Serve as the trusted, day-to-day strategic partner for founders and executives, conducting regular performance check-ins, proactively addressing queries, and aligning content with overarching commercial goals.
- Uphold Editorial Quality: Review, polish, and approve all content across your accounts prior to publishing, ensuring voice accuracy, strategic intent, and meticulous attention to detail.
- Direct Creative Pods: Collaborate with and steer dedicated writers and designers within your pod to produce cohesive, high-impact creative assets across multiple channels.
- Translate Data into Insights: Continually interrogate audience analytics and platform algorithms to pinpoint performance trends, optimise ongoing output, and report clear findings back to clients.
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Required Skills & Experience
- 1–4 years of demonstrable experience in social media marketing or personal brand management, specifically delivering proven audience growth on LinkedIn.
- Exceptional copywriting and voice-matching skills, with the ability to capture complex executive perspectives and adapt seamlessly to distinct tones of voice.
- Demonstrated experience acting as a direct client partner, confidently guiding strategy and presenting performance updates.
- Strong analytical capability, comfortable using engagement metrics and data to inform editorial decisions and solve performance dips.
- High autonomy and sound operational judgment, capable of managing multiple founder accounts and competing priorities without dropping the ball.
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Nice-to-have
- Experience managing personal branding or content strategy across Instagram, LinkedIn, and YouTube.
- Previous experience briefing and managing internal creatives, such as copywriters and graphic designers.
- A natural curiosity for testing emerging digital tools, formats, and evolving social media algorithms.
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