Planning Account Manager

About the Role

You will be joining one of our four core client planning teams, working across a mix of consumer brands spanning FMCG, food-to-go and healthcare.

This is a role suited to an experienced Account Manager who can confidently manage high volumes of activity across multiple workstreams, while developing their experience across integrated, full-funnel planning.

Within the mix:

• A major FMCG account covering some of the UK’s best-known ice cream brands. This is classic consumer brand planning, with significant seasonal investment across TV, BVOD, online video, social, OOH and retail activation – particularly around the key spring and summer trading periods.
• A well-known food-to-go brand with a sizeable UK restaurant estate as well as a growing retail presence. The account brings together brand and location-led planning, with opportunities around store footfall, geo-targeting, commuter and lunchtime audiences, mobile and DOOH.
• A major healthcare brand spanning private medical insurance, healthcare, dental and care homes. This is a fully integrated account with activity across TV/AV, OOH, audio, digital video, social and search, giving you exposure to a broad mix of brand and performance activity.

Your role will be at the heart of each of the accounts you work on. You will be responsible for keeping across everything happening – the money being spent, where, when and how – so your ATD will be second to none and you’ll be a self-starter who’s looking for client accountability.

As well as working directly with the clients, you’ll have experience planning across digital channels such as paid social, online video and PPC, alongside an appetite to build your experience across broader offline channels including OOH, AV, print and radio/audio.

There’s a really varied mix of planning here. You might be working on big seasonal FMCG campaigns across household-name brands, thinking about how media can drive footfall and reach people around particular locations and occasions, or helping connect brand and performance activity across a large, multi-faceted healthcare business.

You will be part of the account management team, making sure the clients love working with us and that we are delivering outstanding work for them.

Key Responsibilities

• Being a key day to day contact for clients – helping to maintain a strong working relationship and ensuring they are kept up to date with all activity on the account
• Obtaining briefs from clients + working with relevant the7stars teams to create client responses
• Using industry tools and client insights and data to pull together channel implementation recommendations
• Presenting recommendations to clients alongside media plans
• Building out audiences using TGI and YouGov Profiles as well as working with data and insights to create more sophisticated segmentations
• Liaising across all other specialist teams at the7stars to ensure best practice implementation across all plans
• Monitoring campaign performance whilst active; coordinating this with channel teams and updating clients on performance throughout the campaign
• Coordinating and collating central account management documents such as year plans, finance tracker for the use of the wider team as well as being the main client contact for any and all account queries
• Excel skills at an intermediate level are ideal (pivot tables, functions etc) you will create plans and reporting analyses using this
• Building and maintaining relationships with key media owner and external partners and being confident in negotiating the best opportunities for your clients with them
• Sharing best practice work with the wider agency – e.g. in company meetings, case studies, website, social etc
• Active member of the7stars leadership teams
• Participation in the7stars wide initiatives, including Values Weeks
• Getting involved with relevant pitches + new biz leads
• Working alongside sidebar teams + specialists at the7stars to upskill self (understanding data, insights, strategy, digital etc)