Publicis Groupe Holdings B.V
Planning Director
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Planning Director
Global Planning Director
About ROI Agency
We are the ROI agency, a title we’ve proudly maintained since 2005. With over 6,000 specialists across 95 markets, we excel in Media, Data, Technology, Commerce, and Content. Our focus is on effectiveness—solving complex challenges, driving successful business outcomes, and catalysing growth for our clients.
Since our inception, we’ve redefined ROI. Today, it’s not just about efficient media planning and reporting—it’s about delivering Return on Investment, Return on Imagination, and fully integrated customer experiences that spark growth. For our clients, our team, and our culture.
Powered by proprietary best-in-class tools and data, we work across the entire media ecosystem, from analytics, data and technology to performance marketing, content, and trading. Our breadth ensures we deliver:
- Deep insights at the intersection of consumer, category, and brand—attributing budgets to stronger outcomes.
- Creative, audience-shaped solutions bringing together best-in-class strategy, planning, and Publicis Groupe resources for more personalised brand experiences.
- Cutting-edge data analytics and growth optimisation, nurturing collaborations with some of the world’s most innovative start-ups.
- Forward-thinking media planning leveraging 30+ years of expertise to deliver an ROI that’s both executable and impactful.
At Zenith, we commit to a meaningful ROI—one that inspires growth for the world’s most respected brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon.
Overview
The Opportunity
We are hiring a Global Planning Director to shape the future of media strategy for Tork—part of Essity, the world’s leading professional hygiene brand. This is an exciting role within a global team, delivering impactful media planning across 14 markets.
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This is for you if:
- You thrive on solving complex, cross-market challenges.
- You thrive in collaborative environments with teams spanning borders.
- You believe in balancing data-driven precision and creative innovation.
- You’re passionate about scaling growth for brands with purpose.
Responsibilities
What you’ll be doing:
- Lead multi-market media strategies—ensuring they align with global and local business objectives.
- Oversee campaign planning and evaluation across the full lifecycle: brief-to-report, including optimisation and ROI tracking.
- Develop deep client relationships—acting as a trusted advisor to senior stakeholders, delivering clear, actionable insights.
- Coordinate cross-functional execution—aligning media purchase, creative production, and budget management for seamless delivery.
- Drive operational excellence—revising processes, workflows, and team efficiency to maximise impact.
- ** Collaborate with Senior Director (Business/PMO) teams** to shape annual media plans, budgets, and channel best practices.
- Manage a small team—fostering growth, challenge, and collaboration so everyone does their best work.
Requirements
Essential Skills & Experience
- Media planning proficiency—specialised in digital channels, including LinkedIn, YouTube, Meta/Facebook/Instagram, and programmatic.
- Client-facing expertise—confident in building trusted relationships and presenting complex ideas in accessible ways.
- Stakeholder management—ability to navigate responsibilities spanning multiple markets and disciplines.
- Data acumen—analysing data to inform decisions, and applying insights with precision and decisiveness.
- Strong communications skills—crafting engaging, structured narratives for diverse audiences (executives, creatives, demand-side platforms).
- Open-mindedness and curiosity—active interest in exploring emerging techniques and rethinking industry norms.
- Collaborative mindset—commitment to teamwork, shared success, and inclusive leadership.
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Desirable
- Experience in the hygiene, healthcare, or branded consumer retail space.
- Market growth strategies aligning to both top- and bottom-line objectives.
- lable/media accounts from leading CPG brands.
Additional Information
Benefits & Culture
Zenith International offers comprehensive benefits, including:
- Core: Pension, Life Assurance, Private Medical Cover.
- Enhanced: Reflection Days, Shared Parental Leave.
- Development: Access to Publicis Career workshops, career training, and professional growth exclusive benefits/Employee Action Groups (EAGs).
Work Arrangement
Publicis Groupe operates on a four-days-a-week in-office (primarily at HQ or client premises) model, with flexibility aligned to projects and ongoing improvements.
Inclusion & Employee Wellbeing
Zenith International is proud to be an equal-opportunity employer. We actively encourage applications from underrepresented groups and commit to an accessible recruitment process.
If you require reasonable adjustments (e.g., accessibility needs related to disabitlity, neurodivergence, or long-term conditions), please reach out. We’re happy to support you throughout the interview process.
Our culture thrives on four core values:
- Listen with empathy.
- Uplift one another.
- Take responsibility for our role in driving progress.
- Embrace change.
Let’s turn ideas into real results—wherever, whenever.
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