World Avocado Organisation (WAO)
Polish Social Media Manager (remote)
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Polish Social Media Manager
Industry: Food (FMCG)
Application Deadline: 7th of October 2026
Ideal Start Date: Early October 2026
Reports to: Head of Digital
Location: Remote (Europe/UK-based)
Contract: Freelance
Languages Required:
- Native-level Polish + fluent in English (the team's working language).
About the Role
We are looking for a creative and strategic Polish Social Media Manager to lead our brand’s social media presence in Poland.
This role focuses primarily on TikTok and Facebook, with Instagram as a supporting platform. You will create engaging content tailored to two core audiences:
- Teen audiences - GenZ (14–19) on TikTok
- Adult audiences - GenX (45+) on Facebook
Reporting to the Head of Digital, you will manage end-to-end content execution, from planning and copywriting to publishing, community management, and performance analysis. You will also support influencer collaborations to drive reach, relevance, and engagement.
This is an exciting opportunity to shape and grow the social media platforms in Poland while working remotely with a dynamic, international team.
Key Responsibilities
- Develop and execute the regional social media content calendar, ensuring posts align with brand guidelines and marketing objectives.
- Create and schedule engaging content (including short-form videos, static posts, and Stories/Reels) for TikTok, Facebook and Instagram around key calendar dates and in sync with some of our above the line Media and Press features.
- Write compelling copy tailored to each platform and specific to the target audience.
- Manage community engagement, responding to comments, DMs, and customer inquiries in a timely and brand-appropriate manner.
- Monitor trends, cultural moments, and industry activity to proactively suggest creative ideas and content strategies.
- Identify, establish, and manage relationships with influencers and content creators to drive brand awareness and engagement.
- Collaborate with internal teams (creative, PR and marketing) to align social media efforts with overall business goals.
- Track and report on key social media metrics, providing insights and recommendations for optimizations.
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What We’re Looking For
- Proactive, independent, and collaborative team player with a strong sense of initiative—someone who doesn’t wait for step-by-step instructions but actively drives work forward, identifies opportunities and brings solutions. Must be flexible, adaptable, and comfortable taking ownership.
- Native-level Polish and fluent in English (the team's working language).
- Expert-level knowledge of TikTok and Facebook, with the ability to craft culturally relevant, high-performing content tailored to two distinct audiences — Gen Z teens on TikTok and Gen X parents on Facebook — driving growth, engagement and community building.
- Solid understanding of Instagram strategy and best practices, including Reels, Stories, Remixes and community engagement.
- Proven experience in a social media management role (preferably in a national or international capacity or representing a large brand).
- Ability to create engaging, high-quality content. Basic editing skills such as Canva is required, but not advanced graphic design skill is needed.
- Excellent copywriting skills, with the ability to adapt tone and style to different audiences.
- Passion for community building and influencer marketing.
- Strong analytical mindset—comfortable with tracking both organic and paid performance metrics and optimising content based on insights.
- Ability to work independently while collaborating effectively with a global team and ensuring transparency with the reporting Head of Digital.
- This role will require 15 hours/week of work.
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Why Join Us?
- Work remotely (ideally doing frequent trips to Poland to capture local life, activities and events).
- Flexible hours – manage your schedule in a way that works best for you.
- Opportunity to own and shape social media strategy for Poland.
- Be part of a dynamic and collaborative international organisation.
- Work with a supportive and creative global marketing team.
Interview Process
- 1st Interview (Head of Digital): CV review and competency assessment.
- Take-Home Task: To be completed before the second interview.
- 2nd Interview (Managing Director & Head of Digital): Creative assessment and presentation of the task.
If we find the ideal candidates early, the application process may close ahead of schedule. Only shortlisted candidates will be contacted.
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