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PPC Manager based in Birmingham City Centre
This role offers hybrid opportunity with 1 working from home day,
Client Details
My client is a successful marketing agency specialising in supporting SMEs based in Birmingham city centre looking for a PPC Manager.
Description
- Manage and optimise PPC campaigns across various platforms, ensuring performance aligns with client objectives.
- Conduct keyword research and create effective ad copy to maximise click-through rates and conversions.
- Monitor campaign performance, analysing data to identify trends and make data-driven decisions.
- Develop and implement A/B testing strategies to enhance campaign effectiveness.
- Provide regular performance reports and insights to clients, focusing on key metrics and ROI.
- Collaborate with internal teams to align campaigns with broader marketing strategies.
- Stay updated on PPC trends and platform updates to apply best practices.
- Manage budgets effectively and ensure campaigns deliver within allocated spend.
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Profile
- Strong experience managing and optimising PPC campaigns.
- Knowledge of Adwords, Microsoft Ads, Paid social channels are largely Meta and Linkedin (not tik tok and insta).
- Excellent analytical skills and the ability to interpret data effectively.
- Knowledge of keyword research tools and techniques.
- Experience in A/B testing and campaign performance improvement.
- Strong communication skills for client reporting and collaboration with teams.
- An understanding of the media and agency industry.
- Can commute to Birmingham city centre.
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Job Offer
- Negotiable salary
- Bonus based on targeted performance
- Up to 8% matched pension
- 25 days annual leave plus bank holidays
- Opportunity for progression
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