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PPC Manager
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PPC Manager
Ecommerce retail (luxury)
West Yorkshire
Hybrid 3 days in 2 WFH/ remote
£50,000+ Plus package
Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy.
They pride themselves on delivering the best product and service to stay ahead within their sector. They are looking for an experienced Paid Media/ PPC person to join a strong digital marketing team.
This role will suit any Paid Media/ PPC person with consumer experience. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions.
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What I am looking for:
- Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
- Multi-million £ budget management.
- Manage the PPC automation and devise and deliver key automation initiatives.
- Implement innovative strategies to achieve business targets and growth across our paid media accounts.
- Hands on bid management and daily account optimization.
- Work with the analytical team to create bespoke paid search performance reports.
- Conduct keyword research, market research, audience segmentation and competitor analysis.
- Build and manage relationships with external partners (Google & Bing).
The successful candidate must have:
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- Hands on experience with paid search ad serving platforms and able to display experience of managing large budgets.
- Confident in providing accurate monthly forecasts with the support of the head of digital.
- Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making.
- Able to develop a long-term strategy with hands-on ability to get things done.
- You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results.
- Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.
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