Shadow Foam Limited
PPC/SEO Specialist
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PPC & SEO Specialist
We are seeking a dynamic and results-driven PPC & SEO Specialist to elevate our digital marketing efforts through innovative paid advertising and search engine optimization strategies. In this role, you will be instrumental in driving targeted traffic, increasing online visibility, and maximizing ROI across multiple platforms. Your expertise will help shape our brand’s digital presence, ensuring we reach the right audiences with compelling messaging and optimized content. This paid position offers an exciting opportunity to work in a fast-paced environment where your skills directly impact business growth and success.
Duties
- Develop, implement, and manage comprehensive PPC campaigns across platforms such as Google Ads, Facebook Advertising, and media buying channels to generate high-quality leads and conversions.
- Conduct keyword research and optimize website content to improve organic search rankings through effective SEO strategies.
- Monitor campaign performance using tools like Google Analytics, Google AdWords, DoubleClick, and Google Tag Manager; analyze data to identify opportunities for optimization.
- Continuously test ad creatives, landing pages, keywords, and bidding strategies to maximize campaign efficiency and ROI.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives and ensure consistent messaging across channels.
- Prepare detailed reports on campaign performance, insights, and recommendations for ongoing improvements.
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Skills
- Proven experience managing PPC campaigns using Google Ads, Facebook Advertising, and media buying platforms.
- Strong knowledge of SEO best practices for on-page and off-page optimization techniques.
- Proficiency in analytics tools such as Google Analytics and Google Tag Manager to track performance metrics effectively.
- Familiarity with advertising platforms like DoubleClick for ad management and remarketing efforts.
- Excellent understanding of social media management strategies to grow audiences organically and through paid campaigns.
- Ability to analyze data insights critically and translate them into actionable marketing strategies.
- Strong communication skills with the ability to collaborate effectively across teams while managing multiple projects simultaneously.
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About Us
Shadow Foam is a growing business in Winsford, manufacturing DIY foam inserts for toolboxes, wall spaces, and bespoke installations, for customers across the world. We are looking for an experienced and capable PPC & SEO Specialist to join our vibrant team and help us elevate our continued growth across digital spaces.
We are a marketing-focused company, with a very successful YouTube channel driving our sales, that we are looking to assist with several campaigns of strategically placed SEO and PPC to accompany our winning creative.
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