ALESSANDRA RICH
PR and Communications Manager
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Alessandra Rich
Alessandra Rich is a luxury fashion brand founded in 2010, known for its sophisticated and feminine aesthetic. The brand has offices in London and Milan and produces its collections in Italy, maintaining a strong connection with the Italian tailoring tradition. The company is constantly expanding, offering opportunities in a creative and dynamic environment, perfect for those who want to grow in the world of high-end fashion.
PR and Communications Manager
Alessandra Rich is seeking an experienced PR and Communications Manager to lead its London press office and oversee international press, VIP and celebrity relations. This senior, hands-on role combines communications strategy with the daily management of a small, active press office. Working closely with the CEO, Creative Director, Milan team, and sales and e-commerce teams, the successful candidate will translate the brand’s creative and commercial priorities into a focused communications programme.
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Key Responsibilities
- Develop and implement seasonal PR and communications strategies.
- Build relationships with fashion editors, journalists, stylists, talent representatives.
- Manage editorial requests, media pitching, interviews, press materials.
- Develop a targeted VIP and celebrity dressing programme, gifting and product loans.
- Oversee press samples, international trafficking, couriers, customs documentation and returns.
- Plan press days, presentations, dinners and special brand projects.
- Coordinate communications activity with product launches, retailers, e-commerce priorities and key markets.
- Manage external agencies, suppliers, budgets, deliverables and usage rights.
- Produce concise reports on coverage, placements, sample activity, events and project performance.
- Manage the London office and supervise junior staff, interns and freelance support.
- Act as the principal contact between the London office, CEO and Milan team.
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Candidate Profile
- Minimum 3–5 years’ PR and communications experience within luxury fashion, preferably in-house.
- A current network of fashion editors, stylists and celebrity representatives.
- Experience managing VIP dressing, editorial loans and international sample trafficking.
- Experience running a small team or press office.
- Excellent communication, organisation and attention to detail.
- Strong commercial awareness and confidence managing budgets and external partners.
- A proactive, calm and resourceful approach.
- Discretion, sound judgement and an affinity with the Alessandra Rich brand.
This position suits someone adaptable and accountable who can move confidently between strategy, relationship management and detailed operational work within a small international luxury-fashion business.
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