Glassworks London
PR and Influencer Coordinator
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Full-time, In-house – London – Reports to Head of Marketing & PR
About Glassworks
Founded in London in 2010, Glassworks is a fresh, totally independent fashion brand, style-obsessed and passionate about both bricks-and-mortar boutiques and streamlined digital shopping. Our stores and website drop small runs of completely new fashion every week, backed by a team that genuinely loves what they do. We are scaling fast across UK retail and US ecommerce and we need sharp, driven people to grow with us.
THE ROLE
We are looking for a driven and relationship-focused PR and Influencer Coordinator to own Glassworks' press and influencer programme. Reporting directly to the Head of Marketing & PR, you will be the person who gets Glassworks in front of the right people, builds lasting relationships with press and creators, and converts those relationships into organic coverage that drives real commercial impact. This role is measured on results. If you are someone who thrives on building connections, understands what makes a story land and wants to grow a PR function at an ambitious independent brand, this role is for you.
Responsibilities
- Own the PR outreach programme, proactively pitching Glassworks to relevant press, stylists and media contacts to secure organic coverage
- Build and manage a portfolio of influencer relationships across fashion, lifestyle and relevant niche communities, with a particular focus on UK and US audiences
- Manage the full influencer cycle from identification and outreach to seeding, briefing and tracking results
- Plan, organise and manage Glassworks' fashion week suite presence, handling all logistics and securing the right press and influencer attendance to maximise brand impact
- Handle all press loan requests and product placement opportunities, ensuring timely and professional management of samples
- Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against clear KPIs
- Maintain and grow the brand's press and influencer contact database
- Stay ahead of trends in influencer marketing and PR to keep Glassworks' approach current and competitive
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What We Are Looking For
- One to two years of experience in a PR, influencer or communications role, preferably within fashion or a consumer brand
- Experience organising or supporting fashion week activity is a strong advantage
- An existing network of press and influencer contacts is a strong advantage
- Commercially minded, you understand that coverage and partnerships need to drive measurable results not just awareness
- Strong written and verbal communication skills with a natural ability to build relationships
- Highly organised with the ability to manage multiple relationships, events and deadlines simultaneously
- Proactive and confident, comfortable with outreach and not afraid of rejection
- A genuine passion for fashion and the Glassworks brand
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KEY PERFORMANCE INDICATORS
Performance in this role is measured against the following metrics, reviewed monthly:
- Press coverage: volume and quality of organic coverage secured monthly across print, digital and broadcast
- Influencer outreach: number of qualified outreaches per month and conversion rate to active partnerships
- Campaign performance: reach, impressions and engagement generated through influencer content, tracked per campaign
- Fashion week ROI: press and influencer attendance secured versus target, and coverage generated from suite activity
- US coverage growth: quarter on quarter growth in US press and influencer placements
EMPLOYMENT PERKS
- Direct access to senior leadership and genuine input into brand activity
- Real career growth opportunity within a fast-scaling independent brand
- Commission scheme
- Pension scheme
- Generous employee discount
- Vibrant team culture
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