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PR Apprentice
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PR Apprentice at ADPR
A PR Apprentice at ADPR will gain experience across media relations, content creation, social media, events, research, client service, and agency operations. They will build an understanding of how strategic communications supports commercial success, while developing professionalism, curiosity, and initiative.
No two days are the same, but typically you will be:
- Writing press releases, blogs, and social media content
- Building relationships with journalists and influencers
- Supporting product launches, events, and campaigns
- Researching stories and industry trends
- Attending client meetings and networking events
- Working with AI and digital tools to create engaging content
- Learning how strategic PR helps businesses grow
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Course Contents
- Use IT systems and software to support campaigns
- Build stakeholder relationships and present to them in both formal and informal settings
- Support campaigns by undertaking tasks such as desk research, event coordination, and database management to ensure compliance with agreed service or performance levels
- Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels
- Able to adapt communication styles as appropriate to the audience
- Support the production of non-written content such as film production management, producing short user-generated style content, live video streaming, social image creation, and infographic production
- Distribute content using social media channels
- Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders
- Analyse and interpret complex subjects through different communication channels and identify areas for improvement
- Input to and review communications programmes and plans with a focus on environmental, social, and governance (ESG) principles within their organisation's procedures
- Undertake risk assessment and provide information to support stakeholder planning and strategy
- Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback
- Proofread and edit communications materials such as news releases, graphics and video, and social media content
- Support team and colleague development through buddying or coaching
- Contribute to activities which focus on improving sustainability within their organisation's procedures
- Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work
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Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
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There is some travel as part of the role, so means to get into the office and events or client meetings is essential.
About ADPR
ADPR is a PR agency based in Somerset. For more than 30 years, they have helped brands across the marine and outdoor sectors generate demand, strengthen industry relationships, and grow market presence.
Your earnings can increase over time with an apprenticeship. You can expect to move into an Account Executive role, or similar, after the apprenticeship.
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