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PR & Communications Apprentice
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Fancy joining one of London’s fastest growing communications agencies? Headland Consultancy’s apprenticeship programme will give you an unrivalled grounding in public relations. If you’re a self-starter who’s obsessed with current affairs and loves to collaborate with others, we’d love to hear from you.
Headland’s PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role:
- Writing: Writing for business communications, communicating effectively with PR clients, writing for the media (including articles, news releases, blogs, and case studies)
- Social/digital media: Understanding when and which social media channel is appropriate and how it can be incorporated into a communications campaign. Using social media in a strategic and effective way for companies and brands
- Media liaison: Understanding how the media operates, dealing with day-to-day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
- Media monitoring: Monitoring the news on a daily basis, flagging relevant articles to internal teams and clients
- Client liaison: Be a key member of the team answering calls from clients when they ring Headland’s switchboard number, and meeting and greeting clients in person when they visit Headland’s office.
- Deliver PR campaigns: Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
- Evaluate PR campaigns: Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
- Research & data analysis: Conducting research for the team and/or clients and reporting key details
- Presentation: Planning, structuring and delivering presentations internally & externally
- Events: Planning, organising and co-coordinating events, meeting the objectives of the brief
- Budgets: Taking charge of small finance processes related to PR campaigns
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Workload management:
The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.
- Time management: Planning, organising, taking the initiative and prioritising workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date
- Meetings: Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for (including teas/coffees/ adequate IT set up for video calls etc.), and ensuring the office is adequately stocked with necessities
- Career development: Taking responsibility for personal learning and professional development
Working with people:
The PR apprentice will also be required to demonstrate the following in their ability to work with people
- Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment
- Proactivity: Working within teams to provide support by proactively taking on tasks, and completing tasks with a positive attitude
- Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Course contents
- Use IT systems and software to support campaigns.
- Build stakeholder relationships and present to them in both formal and informal settings.
- Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
- Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
- Able to adapt communication styles as appropriate to the audience.
- Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
- Distribute content using social media channels.
- Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
- Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
- Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles within their organisation's procedures.
- Undertake risk assessment and provide information to support stakeholder planning and strategy.
- Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
- Proofread and edit communications materials such as news releases, graphics and video, and social media content.
- Support team and colleague development through buddying or coaching.
- Contribute to activities which focus on improving sustainability within their organisation's procedures.
- Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
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Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
The potential career path of a successful applicant will form part of discussions during the apprenticeship. For any apprentice that successfully completes their apprenticeship, they will be applicable to apply for the position of Trainee Account Executive
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