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Job Introduction
PR Coordinator
We are looking for a proactive, highly organised and creatively driven PR Coordinator to join our busy, fast-paced PR & Social team. You will ideally have previous PR experience and be confident managing multiple priorities in an environment where no two days are the same. You will be a strong communicator, with excellent stakeholder management and relationship-building skills.
Supporting the delivery of Selfridges' PR & Influence strategy across Fashion (Menswear, Womenswear and Accessories), you will play a key role in driving earned media, product placement and social opportunities, while supporting major launches, events and brand moments.
Key Responsibilities
- Provide day-to-day administrative support across the Fashion & Accessories team, ensuring projects are delivered efficiently and to a high standard from planning through to execution, while building strong relationships with both brands and internal stakeholders to support seamless cross-functional collaboration.
- Support the planning and delivery of press events, seasonal press days, launches, influencer activations and brand experiences.
- Create bespoke mailers and pitches for editors, driving proactive product placement aligned to editorial calendars, seasonal moments and cultural trends.
- Manage image requests, product call-ins and proactively identify new editorial opportunities.
- Build and nurture relationships with key editors, journalists and stylists to secure consistent, high-quality editorial coverage.
- Monitor and report on Fashion & Accessories press coverage, compiling regular coverage reports and campaign analysis to be shared both internally and externally.
- Drive a proactive editorial loans, VIP dressing and gifting strategy, curating talent lists, managing product call-ins, packing and in-store hosting for both Selfridges and brand-led activity.
- Support buyer commentary opportunities and help to develop product-led stories that position Selfridges as an authority across Fashion and Accessories.
- Generate creative ideas for launches, partnerships and social moments, staying ahead of fashion, cultural and consumer trends.
- Support the Social team by identifying trends, researching talent and creators, assisting on shoots and contributing ideas that drive engaging content across channels.
- Support the wider PR team on administrative tasks, maintaining and organising PR assets, managing press and influencer databases (Launchmetrics & Lefty), proactively identifying new contacts and opportunities, and coordinating supplier set-up, invoices and talent contracts with relevant internal teams.
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Preferred Experience
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We're looking for candidates who can demonstrate some of the following:
- Previous experience within a Fashion PR agency or in-house communications team.
- Experience managing product samples, editorial loans and gifting rollouts.
- Media relations with an understanding of the fashion and accessories editorial landscape.
- Experience supporting launches, events, influencer activations and brand partnerships.
- Confident using press and influencer database platforms to manage contacts and monitor coverage.
- Strong organisational and project management skills, with the ability to prioritise multiple deadlines.
- Excellent written and verbal communication skills, with experience writing product edits and reporting.
- A creative mindset with a passion for fashion, culture and identifying emerging trends.
- An interest in social media, creator partnerships and content, with experience supporting or creating social-first ideas.
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