DeMellier
PR & Events Executive
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About Us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
DeMellier is seeking a highly organised, proactive and creative PR & Events Executive to play a key role in delivering the brand’s global events, experiential activations and retail experiences.
Working closely with the PR & Events Manager, the role will have a particular focus on events and brand activations, taking ownership of the day-to-day coordination and delivery of press events, influencer experiences, retail activations, pop-ups and other key brand moments across global markets. Alongside events, the PR & Events Executive will support selected PR, influencer and VIP initiatives, ensuring activity is seamlessly coordinated and aligned with DeMellier’s wider brand and marketing strategy. This role is suited to someone with existing experience in events, PR or luxury fashion marketing who is ready to take greater ownership of projects and build their experience delivering high-quality brand experiences from concept through to execution and reporting.
Responsibilities
Events & Brand Activations
- Coordinate the end-to-end delivery of DeMellier events and brand activations, including press events, influencer experiences, collection launches, dinners, pop-ups and in-store activations.
- Work closely with the PR & Events Manager to develop event concepts and translate creative ideas into detailed execution plans.
- Own event timelines and project trackers, ensuring key milestones, deliverables and deadlines are clearly communicated and met.
- Coordinate venue research and sourcing, supplier communication, production requirements, catering, gifting, transportation and other event logistics.
- Support the PR team in managing guest list administration, invitations, RSVPs, seating plans and guest communications, ensuring an elevated experience throughout.
- Liaise with external agencies, venues, production partners and suppliers to ensure activations are delivered to a consistently high standard.
- Coordinate event assets, product requirements, samples and gifting, working cross-functionally with internal teams to ensure everything is delivered accurately and on time.
- Provide hands-on, on-site event management and troubleshoot operational issues to ensure smooth execution.
- Coordinate post-event activity including product and sample returns, supplier reconciliation, coverage tracking and event debriefs.
- Maintain event budget trackers and support the PR & Events Manager with budget management, invoice tracking and reconciliation.
- Produce post-event reports capturing attendance, social and press impact, key metrics, imagery, learnings and recommendations for future activations.
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Retail & Wholesale Activations
- Coordinate experiential marketing activity with key retail and wholesale partners, including pop-ups, trunk shows, launches, customer events and co-branded activations.
- Act as a key day-to-day contact for activation logistics, ensuring deliverables, timings and responsibilities are clearly communicated across internal and external stakeholders.
- Coordinate event assets, product displays, gifting and other branded materials required for retail activations.
- Work closely with internal Wholesale, Retail, Creative and Marketing teams to ensure consistent brand representation across physical experiences.
- Support the development of new ideas and opportunities to elevate the DeMellier customer experience through events and experiential retail.
Influencer, Celebrity & VIP Activations
- Coordinate influencer, celebrity and VIP attendance and participation across key DeMellier events and brand moments.
- Support targeted influencer gifting and seeding around events, launches and priority brand campaigns.
- Research relevant talent and cultural partners who align with DeMellier’s positioning and activation objectives.
- Manage gifting logistics, ensuring a personalised and premium experience from selection through to delivery.
- Monitor social coverage and engagement generated through events, gifting and activations, contributing insights to campaign reporting.
Event Product, Samples & Gifting
- Take ownership of product and sample coordination specifically relating to events, activations, VIP dressing and gifting.
- Maintain accurate tracking of products allocated to events and activations, including dispatches, returns and movements between locations.
- Coordinate with warehouse, logistics, merchandising and other internal teams to ensure product arrives accurately and on schedule.
- Oversee the preparation and presentation of event gifting, ensuring every touchpoint reflects DeMellier’s luxury positioning.
- Troubleshoot logistical issues proactively and communicate solutions clearly to relevant stakeholders.
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Reporting & Insights
- Maintain accurate event calendars, activation trackers and reporting documents.
- Produce regular reporting on events and activations, incorporating attendance, engagement, social reach, press coverage and other relevant KPIs.
- Support campaign and event debriefs, identifying key successes, challenges and opportunities for improvement.
- Monitor competitor and industry activity across luxury events, experiential marketing and retail activations, sharing relevant insights and inspiration with the wider team.
- Use event performance and audience insights to contribute recommendations for future activations.
Requirements
- 2–3 years’ experience in events, PR, brand marketing or a related role, ideally within luxury fashion, accessories, beauty or lifestyle.
- Demonstrable experience coordinating events, activations or experiential projects from planning through to execution.
- Highly organised, with strong project management skills and the ability to manage multiple timelines and stakeholders simultaneously.
- Confident working with external suppliers, venues, agencies, talent and partners.
- Comfortable taking ownership of projects while working closely with and escalating appropriately to the PR & Events Manager.
- Strong attention to detail, with an understanding of the standards required to deliver premium luxury brand experiences.
- A confident written and verbal communicator with strong interpersonal skills.
- Proactive and solutions-focused, with the ability to remain calm and adaptable in a fast-paced event environment.
- Commercially aware, with an interest in how events and experiences contribute to brand awareness, engagement and customer acquisition.
- Comfortable working with Excel/Google Sheets, social platforms and relevant PR, event and reporting tools.
- Flexible and willing to support events outside standard office hours when required.
- Collaborative, positive and comfortable working cross-functionally across Marketing, Creative, Retail, Wholesale, E-commerce and Operations.
Benefits
- Hybrid working
- Annual Leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Free gift DeMellier bag on successful probation
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