Zachary Daniels
PR & Influencer Manager (FTC)
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PR & Influencer Manager (FTC) - Fashion Brand
Manchester
Salary - £45k - £50k
Bonus & Share Scheme + company pension
Private Medical Cover & Life Assurance
Onsite gym & free fitness classes
Discount across site-wide
Learning development
On-site restaurant
& much more!
Overview
We are partnered with a well-established and high-profile UK retail group who is undergoing an exciting period of transformation, with a renewed focus on brand, customer experience, digital innovation and growth.
The Role
An exciting opportunity has arisen for a PR & Influencer Manager to join a fast-paced, high-profile retail business undergoing an ambitious period of transformation and growth. This is a senior role sitting across PR, influencer marketing, brand partnerships and communications, with responsibility for shaping how the brand connects with consumers through culture, creators, media and compelling campaigns.
Key Responsibilities
- Own and develop the influencer marketing strategy across key categories, ensuring it supports wider brand and commercial objectives.
- Develop and deliver integrated influencer campaigns across seasonal moments, product launches and key brand initiatives.
- Identify emerging creators, established talent and culturally relevant voices that align with the brand and target customer.
- Build long-term ambassador programmes and strategic creator partnerships.
- Lead talent selection across paid partnerships, ambassador programmes and earned influencer activity.
- Oversee campaign delivery, including briefing, contracting, gifting, content approvals and reporting.
- Work closely with Social, Brand, Trade and Creative teams to ensure influencer activity is integrated into wider campaigns.
- Manage influencer budgets, negotiate partnerships and ensure activity delivers against agreed KPIs and ROI.
- Define and oversee an effective PR strategy supporting wider brand and commercial priorities.
- Lead media relations, press office activity and campaign launches alongside internal and external PR partners.
- Build and maintain strong relationships with key fashion, beauty, lifestyle and retail media.
- Support the delivery of strategic brand partnerships and sponsorships from initial briefing through to activation and reporting.
- Manage stakeholder relationships, contracts, deliverables and campaign activity.
- Lead, coach and develop a high-performing PR and Influencer team.
- Manage PR and influencer budgets, ensuring investment delivers measurable value.
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About You
- Strong experience across PR, influencer marketing, communications or brand partnerships, ideally within fashion, beauty, retail or another consumer-facing environment.
- Proven experience developing and delivering successful influencer strategies.
- A strong network across influencers, creators, talent agencies and media.
- Experience managing PR and influencer agencies and external partners.
- Commercially minded, with experience managing budgets and measuring campaign performance.
- Strong negotiation, stakeholder management and relationship-building skills.
- Excellent understanding of social platforms, creator trends and influencer measurement.
- Previous experience leading, coaching or developing a team.
- Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced environment.
- Creative, culturally connected and passionate about fashion, beauty, social media and digital culture.
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Why Apply
- Join a high-profile, established retail business at an exciting point of transformation and growth.
- Have the opportunity to shape PR, influencer and brand partnership strategy with genuine visibility across the business.
- Work closely with senior stakeholders, agencies, creators and high-profile talent.
- Take ownership of campaigns designed to drive both brand awareness and commercial results.
- Join a fast-paced, collaborative environment where creativity and new ideas are encouraged.
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