Zachary Daniels
PR & Influencer Manager
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PR & Influencer Manager - Fashion Brand
Manchester
Salary: £45k - £50k
Flexible & Hybrid Working
Huge growth & progression opportunities!
& much more!
Overview
Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.
The Role
This is a highly hands-on and influential role for someone who understands the power of storytelling, relationships and talent in building a modern fashion brand. From managing the PR team and securing standout media coverage, to developing high-impact creator partnerships and delivering memorable brand experiences, you will play a key role in the continued growth and positioning of the business.
Key Responsibilities
- Own and lead the influencer marketing strategy, ensuring activity delivers against both brand and commercial objectives.
- Build and nurture relationships with creators, talent, agencies and key tastemakers across fashion, lifestyle and culture.
- Identify and secure paid partnerships, ambassador opportunities and VIP talent collaborations.
- Manage influencer campaigns end-to-end, from outreach and negotiation through to briefing, execution and reporting.
- Develop and oversee gifting and seeding activity, building authentic and long-term creator relationships.
- Work closely with the Head of Brand Marketing to deliver an impactful PR strategy that increases brand awareness and desirability.
- Manage the day-to-day relationship with the external PR team, ensuring activity is aligned with wider brand and commercial priorities.
- Build strong relationships with journalists, editors, stylists and key industry contacts.
- Proactively identify opportunities for editorial coverage, features, interviews and brand storytelling.
- Support the planning and delivery of impactful PR, influencer and community events.
- Manage the PR & Influencer Assistant.
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About You
- Proven experience within PR, influencer marketing, talent partnerships or brand marketing, ideally within fashion, beauty or lifestyle.
- A strong network of creator, talent, media, stylist and team contacts.
- Commercially minded, with experience using influencer marketing and PR to drive both brand awareness and revenue.
- Excellent relationship-building, communication and negotiation skills.
- Strong understanding of the contemporary fashion, influencer and social media landscape.
- Experience managing paid creator, influencer, talent or ambassador partnerships.
- Highly organised with the ability to manage multiple projects, campaigns and deadlines in a fast-paced environment.
- Strong analytical skills, with experience measuring campaign performance and optimising activity against KPIs.
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Why Apply
- Join a high-growth contemporary fashion brand at an exciting stage of its journey.
- Take ownership of the PR, influencer and talent strategy with genuine scope to make an impact.
- Work across fashion, culture, creators and media, building relationships with high-profile talent and tastemakers.
- Have the opportunity to shape and grow the brand's profile, visibility and cultural relevance.
- Combine strategic thinking with hands-on execution across PR, influencer campaigns and events.
- Work closely with senior marketing leadership and have real influence over the wider brand marketing strategy.
- Be part of a fast-paced, entrepreneurial environment where ideas are encouraged and decisions happen quickly.
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