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Healf is Europe's fastest-growing company. Number one on the FT1000, number one on the Sifted 100. From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity. Now we're aiming for £1bn in the next three.
We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter.
The next chapter is harder and more interesting.
We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it. We are a health company, so we think we should act like one.
At its fullest expression, Healf redefines what wellbeing means for tens of millions of people.
That kind of ambition doesn't stay quiet. Someone needs to own how the world hears about it — not manage an agency's output, but build the muscle directly. We're now bringing PR in-house: finding the stories inside Healf before anyone else can see them, shaping them into something worth a journalist's time, and getting them placed. Not volume. Not noise. High-quality, high-impact press that builds Healf's authority in a category everyone's suddenly paying attention to.
This is that role.
And the opportunity is huge and getting bigger every day as Healf’s brand awareness and authority grow.
What you will do
- Own the day-to-day of Healf's PR activity, working closely with the Head of Communications to execute a press strategy built for authority, not just coverage
- Identify stories inside the business before they're obvious — a partnership, a data point, a founder view, a cultural moment Healf is positioned to speak into — and shape them into pitches worth running
- Build and manage relationships with consumer, wellbeing, business, and lifestyle journalists and editors, across nationals, trade, and key online/broadcast outlets
- Package and pitch stories tied to Healf's flagship moments: HX, international expansion, brand collaborations, HealfZone, new brand partnerships, and the broader story of wellbeing going mainstream
- Maximize our relationships across experts, brands, celebrity ambassadors, and beyond
- Leverage Healf’s proprietary data to shape perception and coverage of emerging trends
- Manage reactive press enquiries and support crisis communications when needed
- Inform executive positioning workflows
- Track and report on press coverage and its impact, feeding learnings back into what we pitch next
- Work cross-functionally with editorial, social, growth, brand, and commercial colleagues to make sure PR is as proactive, synergistic, and strategic as possible
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What you will bring
- 5+ years' PR experience, with a strong preference for time at a top-tier consumer PR agency - must be able to demonstrate that you’re well on your way to mastering this work
- A portfolio of press wins you can point to and talk through in detail — coverage you identified, shaped, and drove from the very start, not just executed
- Broad UK press fluency across consumer, wellbeing, business, and lifestyle — you can pitch a founder story to a business desk and a product story to a lifestyle editor with equal confidence
- A genuine, obsessive interest in health and wellbeing, and a sharp read on where the broader cultural conversation is heading
- The instincts of a high-agency self-starter: you don't wait for a brief, you spot the story and bring it to the table
- Serious ambition — you want to grow as fast as Healf is growing, and you're looking for a role that won't cap out on you
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The Deal
Competitive and meaningful compensation package for the right person. We ask a great deal of the people who work here. We expect full ownership and a genuine commitment to give this chapter everything you have.
In return, we will give you the same: everything we have, invested in your growth, your wellbeing, and the defining skills of the next decade.
We have built the fastest-growing company in Europe with a team small enough that every person in it shapes the outcome. That is still true today. The next person we hire will change the trajectory of the company.
If the most important work of your career is ahead of you, this is the place to do it.
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