PR Manager

• Lead agencies and local-market activation

  • Manage Treatwell's European PR agencies, in collaboration with Local Marketing Managers and Country Leads, setting clear briefs, priorities, targets and standards.
  • Ensure agency plans are strategically aligned, locally relevant and delivering measurable value.
  • Work closely with local market teams to identify opportunities, adapt global narratives and activate campaigns effectively.
  • Give markets the tools, messaging and assets they need to move quickly while protecting a consistent Treatwell narrative.
  • Review agency performance, budgets and ways of working, continually improving the effectiveness of our PR model.
  • Build strong relationships across markets and create a collaborative PR community that shares ideas, opportunities and learnings.

• Protect and grow our reputation

  • Own Treatwell's core messaging and ensure it is clear, consistent and compelling across markets.
  • Support corporate communications, company announcements and executive profiling. Working closely with our People team.
  • Anticipate reputational risks and develop clear, considered responses.
  • Coordinate issues and crisis communications across internal teams, agencies and markets when required.
  • Monitor the media landscape and wider cultural conversation, helping the business understand emerging opportunities and risks.
  • Establish clear reporting that connects PR activity to reach, relevance, reputation and commercial impact.

What we're looking for

• Significant experience in PR or communications, either in-house, agency-side or across both.
• Experience leading communications across multiple European markets.
• Strong knowledge of the beauty and wellness landscape, including the consumer, cultural and commercial forces shaping the industry.
• A proven ability to deliver both consumer and B2B PR. You know how to create excitement around a brand while also building serious industry credibility.
• Experience managing multiple PR agencies, budgets and cross-market programmes.
• An excellent editorial instinct. You know what makes a strong story, why it matters now and which audience will care.
• Strong relationships across consumer, beauty, business, technology or trade media, with the ability to build new networks across markets.
• Experience developing thought leadership and working with senior spokespeople.
• The ability to turn data, business priorities and complex product stories into clear, human narratives.
• Excellent writing, editing and verbal communication skills.
• Strong judgement, particularly when managing sensitive or reputational issues.
• A collaborative approach and confidence working across Brand, Commercial, Product, Growth, Data and local market teams.
• Commercial awareness and a clear understanding of how PR contributes to brand growth and business performance.
• Fluency in English. Additional European languages would be an advantage.

You'll thrive in this role if you

• Are equally excited by a beauty trend, an industry insight and a smart business story.
• Think strategically but are happy getting into the detail and making things happen.
• Understand that the strongest European work is rarely one-size-fits-all.
• Know how to bring structure, clarity and accountability to a complex market and agency network.
• Are curious about culture, consumer behaviour and the changing world of beauty.
• Can influence confidently, challenge constructively and build strong relationships across different teams and markets.
• Want to help build a brand that is culturally relevant, commercially effective and genuinely valuable to the professionals at the heart of the industry.

What success looks like

• Treatwell grows its share of voice and quality of coverage across priority European markets.
• Our global campaigns earn strong, locally relevant media attention.
• Treatwell becomes a more visible and trusted voice within the hair and beauty industry.
• Consumer, B2B and corporate narratives work together to build one clear, distinctive reputation.
• Agencies and local teams operate against shared priorities, with stronger accountability and measurable outcomes.
• Treatwell's spokespeople, partners, expertise and data are consistently turned into credible, compelling stories.

Benefits

We'll treat you with:

• 28-days holiday, plus bank holidays
• Monthly €/£40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team
• A beneficial pension scheme and enhanced parental pay & leave policy
• A dynamic organisation with Thursday drinks in the office