Emilia Wickstead
PR Manager - Luxury fashion
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JOB TITLE PR Manager
LOCATION
London UK Headquarters
HOURS
Full Time
EMPLOYMENT TYPE
Permanent
REPORTS INTO
Marketing & Communications Director
DIRECT REPORTS
PR Intern / PR Assistant (TBD)
PURPOSE
Lead the day-to-day PR function, building brand awareness and desirability through strategic media relations, celebrity dressing, VIP engagement, and editorial opportunities while ensuring the efficient running of the press office.
SCOPE
- Responsible for managing all PR activity across RTW, Bridal, Bespoke, and Home, working closely with the Marketing & Communications Director and external agencies to maximise earned media opportunities and strengthen brand visibility globally.
PR, VIP & MEDIA RELATIONS
- Manage relationships with media, stylists, talent, and VIPs, overseeing editorial opportunities, celebrity dressing, seasonal launches, and press events.
- Lead the operational management of the press office, ensuring all requests, sample movements, and communications are delivered efficiently.
PRESS OFFICE
- Oversee the day-to-day running of the press office, supported by a PR Intern, including sample management, press requests, send-outs, coverage tracking, and showroom coordination.
BUDGET MANAGEMENT & REPORTING
- Own the PR budget with the Marketing & Communications Director and the Finance team, ensuring effective allocation across agencies, events, VIP dressing, media activity, gifting, and seasonal launches.
- Responsible for annual budget planning, forecasting, supplier negotiations, purchase orders, and ongoing budget tracking, ensuring all activity is delivered within budget while maximising brand impact and return on investment.
- Lead the measurement and reporting of all PR activity, analysing media coverage, reach, EMV, celebrity placements, social impact, and campaign performance.
- Provide regular KPI reporting and strategic insights to evaluate effectiveness, identify opportunities, and inform future communications activity.
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MANDATE
- Execute the annual PR and communications strategy.
- Manage relationships with external PR agencies across key markets.
- Build and maintain relationships with media, editors, stylists, celebrities, VIPs, and industry partners.
- Deliver celebrity dressing, editorial placements, and high-impact media opportunities.
- Lead seasonal press launches, Fashion Week activity, and PR events.
- Oversee the day-to-day running of the press office, supported by the PR Intern.
- Own the PR budget, including forecasting, supplier management, and ongoing budget control.
- Monitor, analyse, and report on PR performance, including media coverage, EMV, KPI reporting, and campaign effectiveness.
- Produce regular competitor analysis and industry insights to identify opportunities and trends.
- Manage and develop the PR Assistant/PR Intern.
SKILLS & EXPERIENCE
- Proven experience in a PR or Communications role within a luxury fashion, luxury lifestyle, or premium consumer brand.
- Strong network of media, editors, stylists, VIPs, celebrities, and industry contacts, with experience securing high-quality editorial coverage and brand visibility.
- Demonstrable experience managing PR agencies and external communications partners across multiple markets.
- Experience delivering seasonal communications strategies, Fashion Week activity, collection launches, and luxury brand events.
- Strong understanding of celebrity dressing, VIP relations, sample management, and luxury press office operations.
- Experience managing PR budgets, forecasting spend, and measuring return on investment.
- Highly analytical, with experience producing KPI reports, media analysis, EMV reporting, and campaign performance insights.
- Excellent written and verbal communication skills, with exceptional attention to detail.
- Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
- Confident managing upwards and building trusted relationships with senior leadership, the Founder/Creative Director, and external stakeholders.
- Calm, adaptable, and solutions-focused, with the ability to thrive in a fast-paced, founder-led luxury fashion environment.
- Passionate about luxury fashion, storytelling, and building long-term brand desirability.
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Please apply with a covering letter and include your availability, that you have the right to work in the UK without restriction, and your salary expectations. If you do not hear back from us within 2 weeks, unfortunately, you have been unsuccessful, and we wish you luck for the future.
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