Geely Auto UK
PR Manager - Zeekr UK
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About Zeekr
We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest automotive companies. Our vision is to accelerate the shift to fully electrified mobility through cutting-edge technology, innovative retail solutions, and exceptional customer experiences.
Job purpose:
Reporting to the Head of Marketing & PR, the PR Manager will be responsible for developing and implementing public relations activities that build awareness, credibility and reputation for Zeekr in the UK market. The role will support the execution of UK PR strategies aligned with European brand and communications objectives, whilst managing media relationships, product communications, events, press activities and PR agencies.
The successful candidate will play a key role in establishing Zeekr as a leading premium electric vehicle brand, ensuring consistent and impactful communication across automotive, business, technology and lifestyle audiences.
Main responsibilities:
- PR Strategy & Communications: Develop and execute UK PR strategies aligned with European and global objectives to strengthen brand awareness, reputation and market positioning.
- Media Relations: Build strong media relationships, manage enquiries and opportunities, and monitor sentiment to maximise positive brand visibility.
- Content Development: Create compelling press releases, statements and communications that effectively translate automotive and EV technology into engaging stories.
- Events & Product Launches: Plan and deliver vehicle launches, press drives and media events, ensuring strong engagement and premium brand experiences.
- Performance and Budget Management: Monitor PR performance, media coverage and KPIs while managing agency relationships, budgets and cost control.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Product and Corporate Communications teams to ensure consistent messaging across UK and European markets.
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Education, Skills and Personal characteristics required:
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Business or a related discipline.
- Excellent written and verbal communication skills in English.
- Strong storytelling and content development capability.
- Exceptional interpersonal and stakeholder management skills.
- Strong organisational and project management skills with excellent attention to detail.
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Success at Zeekr
To thrive at Zeekr, we believe you have the courage to lead with trust and care while embracing innovation and change. You will play a key role in shaping the future of our UK retail network and helping accelerate the transition to electric mobility. We offer the opportunity to work in a dynamic, international environment where entrepreneurial thinking, diversity of thought, and customer-centricity are highly valued.
We are an equal opportunities employer:
At Zeekr UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
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