Via
PR & Marketing Executive
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Salary: £35,000–£45,000 per year
Location: Edinburgh, EH3
Working arrangement: Hybrid – 2 days per week in the Edinburgh office
Start date: Flexible
Full-time | Permanent
About the opportunity
Via is partnering with a growing B2B technology company to recruit a PR & Marketing Executive.
The business develops AI technology for the financial services sector, helping organisations improve operations, manage risk and deliver better outcomes for their customers.
This is primarily a PR and communications role, so we're looking for someone with genuine hands-on UK PR experience rather than a generalist marketer.
You'll help build the company's profile across the UK through media relations, proactive pitching, thought leadership and wider communications. You'll work directly with journalists, senior leaders and subject matter experts to turn complex business and technology topics into stories that resonate with a B2B audience.
Previous experience within financial services would be particularly valuable, although candidates from B2B technology, fintech, SaaS or other relevant B2B sectors are also encouraged to apply.
What you'll be doing
- Build and maintain relationships with UK business and trade journalists
- Proactively pitch stories, commentary, interviews and contributed articles
- Identify relevant news opportunities and develop timely media angles
- Support PR campaigns around company news, product launches, research and customer stories
- Help manage the day-to-day UK press office
- Respond to journalist enquiries and coordinate interviews
- Write press releases, media pitches, commentary and briefing materials
- Develop relationships with journalists covering financial services, fintech, technology, compliance and risk
- Maintain the PR, communications and editorial calendar
- Work with senior leaders and subject matter experts to develop thought-leadership content
- Turn complex financial services, AI and technology topics into clear and engaging communications
- Develop customer stories, case studies and testimonials
- Support research reports, whitepapers, webinars and other B2B content
- Develop LinkedIn content and external communications for senior leaders
- Identify relevant speaking opportunities, podcasts, conferences and industry panels
- Coordinate award entries and industry recognition opportunities
- Support analyst relations and research briefings
- Work with the wider Marketing team on events, webinars, roundtables and campaigns
- Support internal communications around company news, customer wins and product developments
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What we're looking for
The key requirements for this role are strong PR experience, B2B experience and knowledge of the UK market.
You'll need:
- 2–4 years of PR, communications or media relations experience
- Hands-on experience working within UK PR and communications
- Strong B2B experience
- Experience dealing directly with UK journalists
- A track record of proactively pitching stories and securing media opportunities
- Strong media relations skills and confidence building journalist relationships
- Excellent writing and editing skills
- Experience producing press releases, pitches, commentary and other external communications
- Strong news judgement and an understanding of what makes a story interesting to journalists
- Experience translating complex business or technical subjects into clear communications
- Confidence working with senior stakeholders and subject matter experts
- Strong organisation and the ability to manage several PR activities and deadlines at once
- An understanding of how PR supports brand awareness, reputation and wider commercial objectives
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We're particularly interested in candidates with experience in financial services, fintech or technology.
However, you don't need to come directly from financial services. Strong candidates from B2B technology, SaaS, professional services or other complex B2B environments will also be considered if they can demonstrate strong UK media relations experience.
What would make you stand out
- Financial services or fintech PR experience
- B2B technology PR experience
- Existing relationships with UK business, financial services, fintech or technology journalists
- Experience working within a B2B PR agency
- A combination of agency and in-house communications experience
- Knowledge of UK financial services and regulation
- Familiarity with areas such as Consumer Duty, compliance, conduct risk or AI governance
- Experience supporting thought-leadership campaigns
- Experience with analyst relations
- Experience securing speaking opportunities, awards or event coverage
- Familiarity with PR monitoring or media database platforms
- Experience using HubSpot or another marketing automation platform
Why apply?
- £35,000–£45,000 salary
- Hybrid working – 2 days per week in the Edinburgh office
- Build your PR career within a growing B2B technology business
- Gain deeper exposure to financial services, fintech and AI
- Work directly with senior leaders and industry experts
- Significant involvement in proactive media relations and thought leadership
- 34 days' holiday, including flexible bank holidays, plus your birthday off
- Work abroad policy
- Company-wide off-sites
- Personal development opportunities
- Flexible benefits platform
- Life insurance
- Income protection and critical illness cover
- Pension with up to 5% employer contribution
- Private health and dental care
- Enhanced family leave
If you're a UK PR professional with strong B2B experience and a background in financial services, fintech or technology, we'd like to hear from you.
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