MMGY Grifco PR
PR Senior Account Executive - Luxury Travel & Lifestyle
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MMGY Grifco is a leading public relations firm specialising in international luxury travel and lifestyle PR. We are a creative, boutique, PR company which nurtures the needs of our travel, spa and beauty clients. As part of the MMGY Global family, Grifco’s clients have access to an international communications practice across all marketing channels - providing a holistic and fully integrated solution to marketing needs.
Based in London, we currently have a fantastic opportunity for a Senior Account Executive to contribute to the management and development of a portfolio of PR accounts. You’ll play a key role in identifying opportunities for compelling feature coverage and creative PR activity, while researching and writing press releases, case studies and features, developing social media content and taking ownership of content delivery across our clients.
Main duties would include:
- Supporting the day-to-day delivery and management of PR accounts, ensuring activity is delivered to a high standard and to deadline.
- Researching, writing and distributing press releases, features, case studies, pitches and other compelling content.
- Proactively identifying opportunities for client coverage and finding creative ways to bring their stories to life across relevant media.
- Building and maintaining strong relationships with journalists, media contacts, influencers and industry contacts.
- Developing targeted media lists and managing press release distribution through Gorkana and other relevant platforms.
- Handling incoming media and trade enquiries and ensuring opportunities are followed up promptly.
- Selling in stories and features, briefing journalists and supporting interviews, media meetings and presentations.
- Supporting the organisation and delivery of press trips, trade shows, client events, journalist meetings and other PR activity.
- Monitoring media coverage, social channels and industry conversations to identify opportunities, trends and relevant journalist or influencer activity.
- Supporting client meetings, presentations, campaign reporting and evaluation, ensuring clients are kept informed of activity and results.
- Conducting research to inform client work, creative ideas, pitches and ongoing campaign development.
- Creating and maintaining accurate records of media contacts, coverage, client content and imagery.
- Developing a strong understanding of each client’s business, objectives and competitive landscape, using this knowledge to identify new PR opportunities.
- Representing MMGY Grifco PR and our clients at relevant industry, media and client events, including occasional activity outside standard office hours.
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We’d love to speak to someone with:
- At least 12 months’ experience in PR at Account Executive level, or equivalent experience in a similar communications role.
- Excellent written and verbal communication skills, with the ability to produce engaging, accurate and concise copy.
- A genuine interest in media, current affairs, travel, luxury and lifestyle.
- Strong media relations skills and an understanding of what makes a story relevant and compelling to journalists.
- The creativity and commercial awareness to identify opportunities beyond traditional press releases and standard PR activity.
- The ability to manage your own workload, prioritise effectively and work to deadlines.
- Confidence communicating with clients, journalists and colleagues at different levels.
- A proactive approach, with the initiative to identify potential issues and opportunities and take action.
- Strong attention to detail and excellent organisational skills.
- Confidence using Microsoft Office and relevant PR, database and media monitoring tools.
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Nice to have:
- Previous knowledge or experience in the travel industry.
Our industry-leading benefits:
- A flexible hybrid work schedule.
- Generous annual holiday package including 25 days of annual leave, 3 personal days and year-end holiday break.
- Private medical, life and income protection insurance and pension scheme contribution from the company.
- Lively social calendar with numerous activities and events to take part in.
- Cycle to work scheme.
- Season Ticket Loan.
- Work from anywhere / work from any office.
Only successful candidates will be contacted. No recruitment agencies please.
Who are we?
MMGY Grifco is part of MMGY Global, a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit.
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