Burton Recruitment Limited
PR Specialist
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Job Title
A rapidly scaling e-commerce company based in Blackpool. The business is a market leader in its space, with a high-profile founder and ambitious growth plans. They have two junior PR team members in place and now require a senior PR professional to take full ownership of the function.
About the Role
This is a senior, hands-on PR role with full ownership of the function. The successful candidate will lead the internal PR team and be responsible for elevating the company's PR output. The business has strong brand awareness and a loyal customer base, but recognises the need for more sophisticated, proactive PR to support its next phase of growth.
Key Responsibilities
- Lead and develop a small internal PR team, providing senior guidance and training
- Own the full PR strategy and execution, moving beyond reactive press office into proactive campaigns
- Diversify PR output into proactive campaigns, reactive PR, and newsjacking opportunities
- Build and execute a founder profiling strategy, raising the CEO's profile in business and trade press
- Develop and deliver broadcast PR, including TV and radio opportunities
- Implement PR tools and infrastructure (media databases, monitoring platforms, journalist request services)
- Create a crisis management framework to protect the company's reputation
- Develop and own the brand's tone of voice across all external communications
- Identify and execute PR opportunities around the company's charitable and community activity
- Work closely with the marketing team to align PR with broader commercial objectives
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Requirements
- Senior PR experience, either in-house or agency-side
- Proven track record of securing national press coverage (essential)
- Background in lifestyle, consumer, or entertainment PR
- Experience leading or mentoring PR teams
- Strong media contacts across consumer, business, and trade press
- Experience with PR tools (Muck Rack, Vuelio, Roxhill, Meltwater, ResponseSource or similar)
- Strong news sense and ability to identify PR opportunities beyond the obvious
- Excellent written and verbal communication skills
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Desirable
- Experience in ecommerce, gaming, or consumer-facing brands
- Crisis communications experience
- Founder or CEO profiling experience
- Understanding of influencer marketing and how it complements PR
- Awareness of GEO (generative engine optimisation) and how AI is changing search
The Opportunity
- Join a fast-growing, market-leading business with genuine ambition
- Full ownership of the PR function
- Work closely with a high-profile, media-savvy founder
- Budget for tools and training
- Scope to shape the function and build a team
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