Which?
Press Officer

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Competitive Salary, Hybrid Working in London
This role offers a competitive salary, hybrid working in London with regular office attendance (Tuesday and Thursday WEEKLY), 28 days holiday a year plus Bank Holidays, and a fantastic pension scheme offering 6% in year one and 11% after this.
Salary £30,000 - £35,000 per annum
Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.
Are you ready to help shape how millions of people across the UK understand their consumer rights?
Which? is looking for a Press Officer to join our News team and help us achieve high quality media coverage that positions us as the trusted voice of all UK consumers.
About The Role
This is your chance to create positive, regular press coverage in a busy news setting. You'll work on our key advocacy areas, building awareness among consumers and opinion formers. Does the idea of telling stories that make a real difference to people's lives excite you?
You'll establish and maintain relationships with high-impact media organisations while looking for ways to reach new and diverse audiences. This role includes regular paid out of hours rota work - around 2 or 3 evening and weekend shifts per week.
Key Responsibilities Include
- Creating media plans that support Which? priorities and wider communication strategies
- Building trusted relationships with journalists and media organisations that support our brand
- Developing creative story ideas and selling them to relevant media contacts
- Working closely with internal teams to ensure a joined-up approach to all press activities
- Maintaining high standards of accuracy in all press office work
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About You
We're looking for someone with strong experience in a press office or public relations role. Can you spot a great story and bring it to life for different audiences?
- You have exceptional written skills with clear and accurate language
- You communicate confidently and have a proven ability to identify newsworthy angles
- You can understand complex research and policy issues, pulling out the key points
- You have experience creating and delivering media plans that support brand goals
- You're skilled at building excellent media and internal contacts
For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.
The Interview Process
First stage - An informal half an hour chat around your CV
Second stage - Formal interview that includes a task (1.5 hours)
Benefits
- 35 hour working week
- Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
- Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
- Annual Award (depending on employee and company performance)
- Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
- A discretionary death in service benefit provision equivalent to six times your annual salary
- Free access to Which? member content and free access to Which? money & legal helplines
- Free wills for all Which? employees, plus, partners of employees can make their will at cost price
- Discount site Pluxee which offers large % off every day shopping and holidays
- Work from (almost) anywhere" for 4 weeks of the year policy
- A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.


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About Which?
Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.
We're proud to be ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.
As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.
Please Note
You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
Applications should be submitted via our online careers site, we are unable to accept applications by email. However, if you require an alternative application method as a reasonable adjustment, please contact us using the details above.
We reserve the right to withdraw this advert at any given time due to the number of applications received.
Press Officer - Role Profile.pdf
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