VMA Group
Pricing & Commercial Trading Manager
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Pricing & Commercial Trading Manager
Exclusive opportunity to join a leading UK telecoms business as it enters its next phase of growth and continues to develop a modern, commercially focused function.
This is a high-impact role responsible for developing and optimising pricing strategy across consumer and business markets, with a strong focus on B2C. You will own pricing architecture, promotions and commercial modelling, using customer and market insight to drive acquisition, retention, ARPU, customer lifetime value and profitable growth.
Working across Commercial, Marketing, Sales, Finance, Product, Technology and Insight, you will help build a more sophisticated, data-led pricing capability.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities:
- Develop and optimise B2C and B2B pricing strategy, with a strong focus on consumer propositions.
- Own pricing architecture, ensuring pricing remains competitive, commercially effective and straightforward for customers.
- Develop pricing strategies that balance acquisition, retention, ARPU, lifetime value and profitability.
- Build commercial models and business cases to assess pricing changes, promotions and new propositions.
- Analyse the impact of pricing decisions on acquisition, churn, margin and customer lifetime value.
- Develop promotional and retention strategies that improve commercial returns and reduce unnecessary discounting.
- Monitor competitor pricing and telecoms market activity to identify opportunities and threats.
- Use customer segmentation, price elasticity and performance data to inform pricing decisions.
- Develop and evaluate pricing experiments across customer segments, propositions and markets.
- Work with Marketing and Sales to optimise acquisition, retention and cross-sell/up-sell activity.
- Establish robust pricing governance and implementation processes.
- Provide clear, evidence-based pricing recommendations to senior stakeholders.
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Skills & Experience
- Strong commercial pricing experience within B2C telecoms, ideally broadband, mobile or another subscription-based telecoms environment.
- Demonstrable experience developing and implementing consumer pricing strategies.
- Strong understanding of pricing architecture, commercial modelling, customer economics and profitability.
- Experience balancing acquisition, retention, ARPU, margin and customer lifetime value.
- Strong analytical capability with experience working with large datasets and financial models.
- Experience of competitor pricing analysis within a competitive consumer market.
- Experience of pricing optimisation, segmentation, elasticity modelling or test-and-learn approaches would be advantageous.
- Strong commercial judgement and ability to translate complex analysis into clear recommendations.
- Excellent cross-functional stakeholder management skills.
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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
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