Sinch
Principal Commercial Product Manager - A2P Monetization
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Sinch's Vision
Sinch's vision is to connect every business with every customer, everywhere in the world. More than 200,000 businesses - including Google, Uber, PayPal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.
At Sinch we "Dream Big", "Win Together", "Keep it Simple", and "Make it Happen". These values are our foundation.
Description
The Commercial Product Manager at Sinch is the CEO of their product from a business perspective, ensuring that the technology and services being developed drive revenue, profitability, and strengthen the company's market position. For this role the core focus is Sinch's existing A2P SMS Monetization business for Mobile Network Operators (MNOs) and the key responsibility is to protect and expand this existing business, while also driving its commercial transformation as application-to-person communication and operator monetization opportunities increasingly expand beyond traditional SMS into areas such as Voice, RCS, OTT messaging and Network APIs.
You will be pivotal in defining how Sinch evolves its Messaging & Network Monetization business, identifying new monetization opportunities and ensuring that Sinch remains relevant as traffic patterns, technologies and the telecom ecosystem change. The role will be instrumental in shaping commercial vision, developing innovative commercial models, incubating new business opportunities, and building long-term strategic partnerships with Mobile Network Operators and other relevant industry partners.
Key Responsibilities
- Go-To-Market plan: Define and lead the entire strategy for launching and selling a product.
- New opportunities: Identify and evaluate new monetization opportunities, use cases and capabilities that can extend or complement the existing A2P SMS business. Evolve the portfolio by being the voice of the customers to adapt Sinch's offering to meet requirements.
- Profitability: Responsible for the product's profit and loss (P&L).
- Commercial models: Define and evolve competitive commercial models suitable for both established A2P SMS business and emerging communication and Network API opportunities.
- Pricing and packaging: Define pricing and packaging approaches that balance customer value, market competitiveness, scalability and profitability.
- Partnership strategy: Identify, develop and maintain strategic partnerships required to strengthen Sinch's Messaging & Network Monetization business.
- MNO relationships: Build strong relationships with existing and prospective MNO customers and partners to understand their monetization priorities, challenges and strategic direction.
- Continuous improvements: Constantly analyze performance data to find ways to increase revenue and reduce costs.
- Be the subject matter expert on the competition, market trends, and what customers need and use the intelligence to directly shape the product's strategic direction and roadmap.
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The role is ideally based in Sweden, UK, Spain or Croatia. It is part of SINCH Telco and reports to the VP, Strategy, Marketing & Product Management.
Requirements
This position requires a strong mix of commercial acumen, strategic thinking, market understanding, and technical knowledge to defend and grow the existing business while creating the next generation of operator monetization opportunities.
- Experience from similar positions, preferably working with products, commercial strategy, carrier relations, presales, or business development at an MNO, CPaaS provider, messaging provider or telecom technology vendor.
- Deep expertise in A2P messaging and monetization, preferably including A2P SMS, SMS Firewall, traffic protection and operator monetization models.
- Strong understanding of the messaging and telecom ecosystem, including communication channels such as SMS, Voice, RCS and OTT messaging, as well as emerging Network API business models.
- Understanding of GSMA Open Gateway, CAMARA and the evolving Network API ecosystem.
- Strong understanding of Mobile Network Operator business models, network capabilities and the commercial relationship between MNOs and their technology and service partners.
- Proven ability to create GTM strategies, develop commercial models and translate market data into actionable plans.
- Strong understanding of pricing, packaging, margin structures and business-case development.
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Our corporate language is English, please submit your application in English.
Our Hiring Process
We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us.
Salary
The annual salary for this position is between GBP 88,000 - 115,000. Factors which may affect pay within this range may include skills, education, experience, and other qualifications.
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