iManage
Principal Product Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Principal Product Marketing Manager
iManage
We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays, enabling collaboration, peer learning, and meaningful work-life balance.
About the Role
Being a Principal Product Marketing Manager at iManage means owning product messaging and positioning for cutting-edge AI-driven platform capabilities in the iManage portfolio. Your mission is to clearly articulate value, differentiation, and the practical impact of AI tools—from search to knowledge discovery—ensuring iManage stands out in the market.
You will partner intimately with Product and Engineering teams, translating complex technical functionalities into compelling narratives. These narratives will empower Marketing, Sales, Sales Enablement, and Customer Success to drive launch readiness, training, and cohesive messaging—all the way to internal collaboration and external customer communication.
Duties & Responsibilities
Messaging & Positioning
- Develop differentiated messaging and positioning for iManage’s AI-driven features, including search, answers retrieval, and knowledge discovery.
- Craft value propositions that resonate with customers and partners, leveraging input from market and competitive intelligence.
- Continuously refine messaging frameworks to align with evolving platform capabilities and market dynamics.
Go-To-Market (GTM) Enablement
- Partner with Product Management across the release lifecycle, ensuring clarity in value articulation and market readiness.
- Serve as SME (Subject Matter Expert) to guide training, collateral, demo development, and competitive positioning.
- Align Marketing, Sales, Sales Enablement, and Customer Success on AI capability introductions, ensuring consistent communication.
- Apply and refine existing GTM frameworks for an organized, systematic approach.
Thought Leadership
- Lead thought leadership development, customer stories, and external content, ensuring narratives align with real capabilities.
- Present at in-person events and webinars, positioning iManage’s AI advancements.
- Maintain narrative consistency that reflects iManage’s platform and AI strategy.
Market & Competitive Analysis
- Monitor innovations in LegalTech AI, including retrieval, agentic workflows, and generative AI applications, translating trends into positioning recommendations.
- Provide strategic insights to Product Management to guide prioritization and product direction.
- Contribute to Market Competitive Intelligence (CI) and Customer Insights initiatives, offering AI expertise and strategic guidance.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Customer & Analyst Relations
- Collaborate with Customer Advocacy and Analyst Relations to amplify AI portfolio recognition in analyst reports and industry discussions.
- Engage with customers to identify and validate use cases, gathering insights and strengthening positioning.
- Support customer storytelling by providing AI-driven proof points and contextual expertise.
Requirements
Essential Qualifications
- 7+ years of experience in product marketing, technical marketing, or related roles.
- Ability to partner effectively with Product and Engineering teams, translating technical concepts into market-ready messaging.
- Proven ability to work cross-functionally with Product, Engineering, Sales, Sales Enablement, and Customer Success for launches and market enablement.
- Exceptional written and verbal communication skills, with an aptitude for audience adaptation.
- Comfort in fast-moving, evolving environments.
Preferred Qualifications
- Experience within the LegalTech or AI ecosystem, especially familiarity with enterprise SaaS platforms, search, or AI amplification tools.
- Understanding of legal document workflows (e.g., drafting, review, matter management) and how AI streamlines them (discovery, knowledge-based processes).
- Prior experience with commerce, media, or innovative software platforms, aligning advanced technologies into customer-facing value.
Note: Qualifications are not exhaustive. iManage welcomes applications from candidates with a growth mindset, and we strongly encourage underrepresented groups to apply even if they don’t meet every criterion.
Why Join iManage?
- Own your career path with our internal development framework.
- Embrace high-impact challenges in cutting-edge roles where innovation drives real-world results.
- Enjoy flexible working (e.g., in-office Tuesdays & Thursdays, remote balance).
- Expand your expertise with LinkedIn Learning courses and Microsoft certification opportunities.
- Work with a supportive, experienced team in an innovative and inclusive culture.
- Collaborate in a dynamic modern workspace, equipped with amenities (snacks, drinks, gaming area) and regular events.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Faultless Fit
iManage fosters an environment where diversity of thought shapes culture. We advance market-competitive pay, with *salaries reviewed annually; transparency in a bonus structure; and comprehensive benefits, including:
- Health, Vision, Dental, Life Insurance
- 401(k) Retirement Savings with a 4% company match
- Paid Parental Leave (20 weeks 100% for primary, 10 weeks for secondary)
- Wellness & Resilience Initiatives – including multiple wellness days per year and access to RethinkCare, a behavioral health support program
- Equitable Leave Policy: Paid time off rooted in inclusion and requalification flexibility
- Market-leading equity and compensation to support professional growth.
Learn more at www.imanage.com.
About iManage
“Making Knowledge Work™” is our rallying cry at iManage, guideposting how we deliver a secure, intelligent, and cloud-enabled platform trusted by over 4,100 customers (430,000 users) managing 11 billion+ documents and 11 petabytes of data, and serving professionals worldwide.
Ambitious challenges drive our culture: tackling complexity with rigour, enables world-first workflows. We seek determined collaborators—those who emerge problems as equal, pushing boundaries to see them as opportunities.
Astute professionals convicted that their skills mean something are ours. Bespoke to our ethos, we thrive by “turning the impossible into measurable impact.”
Equal Opportunity Employer
Equal access to all depends on your inclusion with iManage. We shaping against discrimination, embracing gender identity and expression, veteran status, protected classes. Our ethics ground equally on applications, onboarding, growth.
Privacy & Candidate Confidentiality
iManage commits to a positive candidate experience. Should you receive suspicious or unrecognized communications (e.g., via text, from non-@imanage.com domains), please escalate concerns to careers@imanage.com.
Tagged #LI-Hybrid, #LI-DL1
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location