Hywel Dda University Health Board
Principal Sonographer

How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Overview
Hywel Dda University Health Board is seeking an experienced, forward-thinking Principal Sonographer to provide strategic, professional, governance, and operational leadership for ultrasound services across Carmarthenshire, Ceredigion, and Pembrokeshire.
This is an exciting opportunity to shape the future of ultrasound practice across a diverse Health Board, leading service transformation, strengthening clinical governance, and supporting sustainable, high-quality care for patients and communities.
Working within Radiology, you will act as the Health Board’s senior professional authority for ultrasound, influencing strategic direction, workforce development, quality assurance, and innovation while promoting compassionate, inclusive, and values-based leadership.
The post offers the chance to work across beautiful rural and coastal communities, combining senior leadership responsibility with the opportunity to make a visible difference to patient safety, access, service quality, and staff development.
Key Benefits
- Influence the strategic direction of ultrasound services across the Health Board.
- Lead innovation, service redesign, and quality improvement at scale.
- Support and develop a skilled ultrasound workforce, including advanced and extended roles.
- Contribute to governance, safety, and assurance at senior organisational level.
- Work in a supportive Health Board serving vibrant communities across west Wales.
Main Duties
The Principal Sonographer will provide senior leadership for ultrasound practice, ensuring services are safe, effective, sustainable, and aligned with national standards, regulatory requirements, and Health Board priorities.
The post holder will lead ultrasound governance, quality assurance, audit, risk management, and service improvement, including oversight of policies, standards, equipment strategy, performance data, and preparation for accreditation requirements such as Quality Standards in Imaging.
A key part of the role will be leading and influencing workforce strategy, professional standards, education, credentialing, scope of practice, and career development pathways, while working collaboratively with clinical, operational, managerial, and external partners to improve access, patient flow, and outcomes.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The role also includes expert clinical contribution, including referral vetting, high-quality ultrasound examinations, interpretative reporting, medicines governance within the area of responsibility, incident and complaint investigation, and provision of specialist advice across services.
Working for our Organisation
Hywel Dda University Health Board plans and provides NHS healthcare services for people living in Carmarthenshire, Ceredigion, Pembrokeshire, and bordering counties.
We have over 13,000 staff and together we provide primary, community, in-hospital, mental health, and learning disabilities services.
We work in partnership with the three local authorities, as well as public, private, and third sector colleagues, including our valued team of volunteers.
Our services are provided in:
- Four main hospitals: Bronglais Hospital in Aberystwyth; Glangwili Hospital in Carmarthen; Prince Philip Hospital in Llanelli; and Withybush Hospital in Haverfordwest
- Five community hospitals: Amman Valley and Llandovery hospitals in Carmarthenshire; Tregaron Hospital in Ceredigion; and Tenby and South Pembrokeshire hospitals in Pembrokeshire
- Two integrated care centres: Aberaeron and Cardigan in Ceredigion, and several other community settings
- 47 general practices (six of which are health board managed practices); dental practices (including four orthodontic); 99 community pharmacies; 43 general ophthalmic practices; and 8 ophthalmic domiciliary providers
- Numerous mental health and learning disabilities services
Hywel Dda University Health Board operates a bilingual policy. All applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English.
IMPORTANT NOTE FOR APPLICANTS
Applications for our roles are carefully reviewed and shortlisted based on specific criteria, which varies from job to job. Using a generic application to apply for multiple roles or relying on automated AI application services, such as Lazy Apply or AI Apply, may not provide the necessary information, leading to your application being overlooked. To ensure your application is given full consideration, we recommend submitting a tailored application that directly addresses the criteria listed in the Person Specification section of the advert.


Get help with your application
Your very own career expert that helps elevate your application to the next level.
By submitting your application to NHS Jobs/Trac, you are giving your consent for elements of your application data to be transferred to the NHS Electronic Staff Record (ESR) and other secure, internal NHS Workforce systems in order to support and manage your recruitment and employment within your employing organisation; to be used by Recruitment for purposes of checking your Professional Registration online (where applicable).
These processes are in line with Fair and Lawful processing in line with current Data Protection Legislation especially those in relation to your personal or sensitive personal data (sensitive personal data is defined as any declared physical or mental health conditions, racial or ethnic origin, sexual orientation, trade union membership, political opinion, religious beliefs). As an organisation, we ensure that the legislation defining confidentiality is observed such as use of data for specific, defined purposes, and use of data that is relevant and not excessive whilst practicing data accuracy and security of all held personal identifiable information (PII)
If you are successfully appointed, by completing the application form you authorise the UHB to obtain any previous NHS service details including all electronically held sickness information, via the Inter Authority Transfer process on the national Electronic Staff Record (ESR).
To work in the UK, all candidates who are not UK or Republic of Ireland (RoI) nationals require sponsorship to obtain either a Health and Care visa or Skilled Worker visa, unless you have permission to work via another route. Non UK / RoI candidates wishing to apply should self-assess the likelihood of obtaining a Certificate of Sponsorship by visiting Work in the UK. If you are eligible for the Health and Care visa, application costs are lower and you do not need to pay the annual Immigration Health Surcharge.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London