Ripon Farm Services Ltd
Pro-Active Parts Sales Professional
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Pro-Active Parts Sales Professional
Location: Malton
Role Overview
Drives incremental parts sales through proactive communication and disciplined customer prospecting leveraging different communication channels (phone and mobile communication, internet, electronic mails, chats, messengers etc.). Role considers full time focus on parts sales or a combination of parts selling with other responsibilities, so proposed duties may vary based on dealer organisational structure.
Essential Duties
- Delivers on parts sales targets as well as customer acquisition KPIs.
- Searches and classifies potential customers and their needs and requirements in products, parts, and services; creates detailed Customers’ Profiles in a dealer business system or CRM.
- Establishes initial contacts with customers via phone or other communication channels; recovers connection with inactive customers.
- Promptly informs customers about dealer parts news and offerings, new products arrivals, special parts promotions, incentives, or changes in commercial terms.
- Promotes and sells maintenance and wear parts, such as filters, lubricants, batteries, belts, field kits, accessories, or other items.
- Arranges repeated customer purchases if CSR personal visit to the customer is commercially purposeless (example, low priority customers located far away).
- Conducts customer market research to support dealer sales and marketing activities.
- Coordinates prompt resolution of customers’ issues or connects them with appropriate departments as a part of call-center responsibility (hotline).
- Consults customers on parts specifications, options available for maintenance or repair needs; upsells dealer parts and services offerings and solutions.
- Supports invoicing/billing of customers’ orders, other administrative tasks and reporting if applicable.
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Key Requirements
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- Proactive sales mindset and self-motivation to generate sales activities and disciplined customer prospecting.
- More than 2 years experience in retail sales / telemarketing or service role.
- Efficient use of techniques, principles and psychology of salesmanship and customer motivation to drive sales.
- Ability to establish and maintain customer contact, understand customer needs during the conversation.
- Ability to build rapport and influence customers over the phone or online.
- Active listening, competently expressing thoughts, asking questions and handling objections/difficult conversations.
- Ability to use necessary communication technologies, Microsoft Office user.
- Basic knowledge of parts categories and applications as well as technical background for the roles in Service department.
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