Dr. Martens plc
Product Analyst
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Dr. Martens is more than a brand
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Product Analyst, you’ll be part of the Customer team working closely with brilliant people across the business and reporting into Head of Global Customer Product. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
This role is not a delivery role but a product analytical role.
The Product Analyst supports the Global Customer Product team by providing deep insight into customer behaviour, product performance, and journey effectiveness, enabling better product decisions across the end-to-end customer experience.
Working across all product domains (Search & Discovery, Commerce & Checkout, Delivery & Return, Loyalty & Sustainability), this role ensures product strategy and roadmap decisions are grounded in data, experimentation, and customer understanding.
Sitting at the intersection of product, data, and customer experience, this role plays a key part in helping the team identify friction, prioritise opportunities/roadmap items, and measure real impact.
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Core Accountabilities
As our Product Analyst, you will be responsible for:
- Defining and measuring product performance across the end-to-end customer journey, establishing and tracking KPIs across all journey stages.
- Analysing customer behaviour, funnels and interaction patterns across digital and omnichannel touchpoints to identify friction, drop-offs and opportunities.
- Translating complex data into clear, actionable insights that inform product strategy, prioritisation, business cases and roadmap decisions.
- Supporting experimentation and performance measurement, developing measurement frameworks, analysing test results, assessing impact and maintaining dashboards and reporting.
- Building and strengthening a connected, customer-focused view of performance by integrating multiple data sources, partnering with Data, Technology and Product teams, and using AI to accelerate analysis and generate deeper insights.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
- Analytical & Statistical Capability: Strong ability to analyse complex datasets, identify trends and apply appropriate analytical techniques to product and customer questions.
- Data & Product Fluency: Comfortable using dashboards, analytics and experimentation tools, with a strong understanding of digital product journeys and customer behaviour.
- Structured Thinking & Problem Solving: Able to frame ambiguous questions, develop robust analytical approaches and deliver clear, actionable outputs.
- Insight Communication: Skilled at translating complex data into concise, compelling insights and recommendations for non-technical stakeholders.
- AI, Accuracy & Curiosity: Confident using AI tools to accelerate analysis and insight generation, with strong attention to data accuracy and a proactive mindset towards learning and improving analytical approaches.
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WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
READY TO FILL YOUR BOOTS?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
Application closing date: Tuesday 6th of October 2026
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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