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About Us:
XREAL (formerly Nreal), founded by Dr. Chi Xu in 2017, is a leading global provider of consumer AR glasses. The company designs, develops, manufactures, and markets AR eyewear, alongside related hardware and software solutions. Leveraging core competencies in optical engineering, edge co-processor integration, and algorithm development, XREAL has successfully transitioned from display-centric devices to comprehensive spatial computing platforms, with a growing focus on AI-empowered wearables. With a retail presence spanning over 40 countries and regions, XREAL has maintained the #1 position in global AR glasses sales revenue for four consecutive years (2022–2025), per iResearch.
Role Purpose:
The Product and GTM Manager serves as the critical bridge between Global HQ and the European market. You are responsible for localizing product marketing strategy, orchestrating the end-to-end device launch process, and driving commercial success through expert storytelling and lifecycle management.
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Key Responsibilities:
- Strategic Localization: Partner with HQ product departments to adapt the European product marketing strategy, ensuring global brand goals and product propositions are translated into effective, market-specific tactics.
- Channel Storytelling: Craft compelling, high-impact product narratives designed to secure ranging and prominent placement across key European retail and carrier channels.
- GTM Project Management: Serve as the regional project owner for device launches, coordinating cross-functional efforts and maintaining seamless communication with HQ GTM teams.
- Relationship Management: Act as the primary point of contact for key tech media, industry analysts, and product stakeholders in tier one channel partners, building and maintaining relationships that influence market perception.
- Commercial Lifecycle Ownership: Own the product performance from launch to end-of-life, including stock availability, demand generation activities, promotional planning, and commercial optimization.
- Market Intelligence: Stay ahead of market trends, provide feedback on competitor products, and adjust product strategy to reach required growth in a dynamic, fast-paced industry.
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Qualifications & Requirements:
- Industry Experience: Proven track record (mandatory) in consumer electronics within the European market.
- Technical Proficiency: A deep passion for technology with the ability to translate complex product specs into consumer-facing benefits.
- Operational Excellence: Strong organizational capabilities with the ability to manage multiple workstreams simultaneously and influence/align support resources at the HQ level.
- Communication: Exceptional storytelling and interpersonal skills.
- Languages: Fluency in English is a must; multi-lingual proficiency is highly preferred and considered a distinct advantage.
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