Kurt Geiger
Product Copywriter, Kurt Geiger, Thrapston- Fixed Term Contract up to 12 Months
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Kurt Geiger | About Us
We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.
Responsibilities
- To write product descriptions across all Kurt Geiger domains, Shoeaholics, Carvela, Steve Madden and partners
- Own and maintain brand lexicons and tone of voice, across all Kurt Geiger domains
- Where applicable adapt product copy for our global websites
- Measuring products to add dimension data to our websites
- Analyse product features to accurately input into product copy
- Collaborate with buying and design teams to ensure product description accuracy
- Liaise with trade and marketing teams to aid with google analytics
- Handle and organise products to fit seamlessly into other workflows
- Work with internal AI tools to assist with ad-hoc copy
- Utilise new and upcoming technologies to develop efficiency within your role
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As a Product Copywriter you will be solely responsible for writing product descriptions across the Kurt Geiger, Shoeaholics, Carvela and Steve Madden UK websites. Upon receiving the product at our in-house Studio you will write accurate and informing product descriptions which you will then input into our PIM. You will use brand lexicons and product copy guidelines to provide vital product information in a concise and effective way.
Day to day, you will work alongside our in-house photography studio, ensuring receive products and imagery in a smooth and timely manner.
You will be responsible for uploading product copy to our CMS for all domains, including international sites.
You will work closely with our marketing team to ensure SEO principles and basic keyword knowledge is applied to product copy.
Requirements
- The ability to write clear and compelling copy to describe our products
- Excellent writing skills
- Excellent organisation skills
- Ability to effectively prompt AI tools
- Ability to work independently and within a team
- Strong team player with the ability to make and maintain connections across the business
- Hands on experience with Content Management Systems
- Basic keyword knowledge
- An ability to apply SEO principles to product copy to improve SEO rankings
- Ensure all product copy is true to the product and consistent with our brand
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Benefits
- Competitive basic salary
- Pension and life assurance
- Enviable discounts
Our Culture
We're an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Our Stores
The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world's most famous department stores.
We Are One
For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism
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