Fintel
Product Director - Distribution Propositions
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Product Director - Distribution Propositions
Department
Product
Employment Type
Permanent - Full Time
Location
Remote - UK
Reporting To
Chief Product Officer
Description
Role Overview
The Product Director for Distribution owns the performance, growth and strategic evolution of Defaqto’s distribution-focused propositions, including investment fund ratings, awards, reviews, and consultancy designed to help investment managers successfully distribute their funds to financial advisers.
This role is accountable for both Operate and Grow outcomes — ensuring today’s propositions deliver against commercial, customer, and brand expectations, while identifying and validating future opportunities that materially improve how relevant and valuable Defaqto is to investment providers — not just as a data or ratings business, but as a partner that genuinely helps them distribute more effectively in an increasingly competitive adviser market.
Essential Requirements Include
- Senior product or commercial leadership experience, ideally within investment management, asset servicing, financial research, or B2B financial services.
- Strong understanding of how investment managers market funds to advisers and influence fund selection.
- Experience driving SaaS or financial tech products - from ideation to MVP and ongoing iterations.
What you'll do
Operate (driving performance today)
- Own revenue performance across ratings, awards, reviews, and consultancy, measured against budget.
- Analyse sales performance, pipeline health, and conversion in partnership with Commercial teams.
- Assess the pricing model (price to value), customer satisfaction, renewal, and churn, identifying where propositions are not delivering sufficient perceived value.
- Evaluate the effectiveness of different proposition types (e.g., ratings vs awards vs sponsored content vs speaking opportunities) in helping investment managers achieve their distribution goals, potentially consolidating disparate propositions from acquired entities into a smaller number of more coherent offerings.
- Work with Insight, Sales, Marketing, and Customer Success to identify and execute improvement initiatives where propositions underperform.
- Ensure that propositions remain commercially compelling, credible, and differentiated in a competitive market.
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Grow (shaping what comes next)
- Develop a deep understanding of how investment managers market funds to advisers, including:
- Adviser segmentation and targeting strategies
- The role of ratings, awards, and independent validation in fund selection
- The effectiveness of thought leadership, insight, events, and consultancy.
- Maintain strong awareness of competitor approaches, emerging distribution models, and regulatory or behavioral trends.
- Identify opportunities to:
- Improve the effectiveness of existing propositions
- Introduce new distribution-focused offerings
- Help providers better target the right firms and advisers, not just more of them
- Lead structured discovery and validation to test which propositions resonate most strongly with investment managers and advisers.
- Build clear, evidence-based investment cases outlining customer value, commercial upside, delivery cost, and strategic fit.
Strategic Leadership & Alignment
- Set a clear strategic vision for the Distribution portfolio, aligned to Defaqto’s broader growth objectives.
- Act as the senior product authority for distribution-focused propositions.
- Ownership of strategy, roadmap definition, and delivery execution.
- Work through matrix-managed teams across Product, Insight, Commercial, Marketing, and Customer Success.
- Represent Distribution performance, risks, and opportunities at senior leadership forums.
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What you'll need to succeed
We’re looking for a senior product leader with strong commercial instincts and a deep understanding of investment-manager distribution.
Essential requirements
- Senior product or commercial leadership experience, within investment management, asset servicing, financial research, or B2B financial services.
- Strong understanding of how investment managers market funds to advisers and influence fund selection.
- SaaS or other fintech product experience.
- Proven ability to own revenue performance, budgets, and growth targets.
- Experience building and securing approval for investment cases.
- Confidence leading cross-functional teams through influence rather than authority.
Desirable requirements
- Experience evaluating the effectiveness of ratings, awards, content, insight, and events as distribution tools.
Your approach to work
- Clear, persuasive communication backed by strong analytical thinking.
- Delivery-focused.
- Comfortable working at pace.
Important to know
Location
Ideally, we'd like the successful candidate to be within a couple of hours of either our Haddenham or London offices so that some in-person collaboration can take place relatively easily. However, this is only a desirable location and we're fully open to considering candidates at other UK locations.
Right to Work
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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