Vivobarefoot
Product Line Manager
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We have a core belief that our toxic, sedentary lifestyles are making humans and the planet sick. So we're on a mission to change it.
At Vivobarefoot, we create regenerative footwear and experiences that reconnect people with nature and their natural potential. We're now looking for a commercially sharp, strategically minded Product Line Manager to own and define the category.
📍 Based in Wrington, Bristol on a hybrid working basis.
The Role
As our PLM for Outdoor / Live, you'll be the business owner of the category sitting at the intersection of consumer insight, commercial strategy and product creation. Working within the Product Triad, you'll drive category direction from long-term vision through to seasonal execution, ensuring every product contributes to growth, profitability and Vivobarefoot's regenerative mission.
This is a role for someone who thinks in systems, thrives in cross-functional environments and cares as much about the 'why' as the 'what'.
What You'll Do
- Define and execute the long-term strategy for the Outdoor / Live category, from multi-season roadmaps to seasonal execution.
- Own the category portfolio building focused, productive assortments that drive growth, margin and consumer relevance.
- Lead the Product Triad through the end-to-end product creation process, from brief to launch.
- Manage category financial performance across revenue, margin, sell-through and inventory efficiency.
- Be the consumer expert translating market insight, competitor intelligence and data into compelling product opportunities.
- Partner with Marketing and GTM teams to create powerful product stories and support seasonal launches.
- Champion regenerative thinking throughout product creation driving innovation in materials, processes and product solutions.
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What We're Looking For
- Proven experience in Product Line Management or Category Management, ideally in footwear, outdoor or lifestyle.
- Strong commercial instincts comfortable owning P&L, range planning and assortment decisions.
- A natural collaborator who can influence across Design, Development, Merchandising, Marketing and Commercial teams.
- A strong communicator and storyteller able to present with conviction to senior stakeholders and external partners.
- Analytical, data-literate and comfortable using insight to drive decisions.
- A genuine passion for innovation, natural movement and building products that are good for people and the planet.
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Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!
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