CitNOW Group
Product Manager
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About us
Founded in 2008, CitNOW is an innovative, enterprise-level software product suite that allows automotive dealerships globally to sell more vehicles and parts more profitably. CitNOW’s app-based platform provides a secure, brand-compliant solution – for dealers to build trust, transparency and long-lasting relationships.
CitNOW Group was formed in 2021, bringing together 12 global software businesses to create a connected ecosystem of solutions for automotive retailers and manufacturers worldwide. Spanning sales, marketing and aftersales, our SaaS portfolio supports every stage of the customer journey, from first enquiry and vehicle purchase through to ownership, servicing and repair, helping retailers sell more vehicles, strengthen customer relationships and improve operational performance. Data and AI are at the heart of our solutions, turning customer and operational data into actionable insights that drive better decisions, uncover opportunities and improve business performance.
CitNOW Group is no ordinary technology company, we live a series of One Team values and this guiding principle forms the foundation of CitNOW Group’s award winning, collaborative and inclusive culture.
About the role
The Product Manager is responsible for the Marketing360 product within CitNOW Group's Auto360 suite. This includes owning the product roadmap, prioritising new features based on customer feedback, market analysis and commercial value and agreeing mid to long-term plans with key stakeholders.
Working closely with the scrum teams, the role covers the delivery of new features, from early experiments through to pilots and full rollout. As the main point of contact for Marketing360 across the business, this role also monitors product performance and drives continuous improvement.
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Key responsibilities include:
- Owning the Marketing360 product roadmap, setting mid to long-term priorities and agreeing them with the Head of Product and key stakeholders
- Prioritising new features and changes based on customer value, commercial return and technical feasibility
- Conducting competitor, market and industry analysis to identify opportunities and inform the roadmap
- Gathering and analysing feedback from customers, partners and internal teams
- Writing requirements, user stories and acceptance criteria for the development team
- Leading backlog refinement and sprint planning with the scrum teams, and resolving blockers to delivery
- Setting delivery timelines and keeping stakeholders informed of progress and changes
- Running experiments to test ideas early, and customer pilots ahead of full rollout
- Aligning Engineering, Design and Marketing on objectives and priorities
- Demonstrating new features to stakeholders and customers, supported by documentation produced with the wider Product team
- Briefing Sales, Customer Success and Support teams on new features ahead of launch
- Defining success metrics for Marketing360 and regularly reporting on performance
- Monitoring usage, adoption and customer satisfaction after release and using the findings to improve existing features
- Acting as the product expert for Marketing360 across the business
We're looking for:
- Experience as a Product Manager for a B2B SaaS product, working within an agile/scrum environment
- Experience in automotive marketing, ideally within or for dealerships, with an understanding of how dealers plan and run campaigns across email, SMS and digital channels to drive sales and aftersales
- Experience in the automotive software industry, ideally with CRM platforms
- Experience writing requirements, user stories and acceptance criteria
- Experience running customer discovery, user research and pilots
- Strong data-driven prioritisation skills, using product analytics to track usage and inform decisions
- Ability to influence and motivate cross-functional teams
- Understanding of Salesforce Automotive Cloud, Sales Cloud, Service Cloud or Marketing Cloud would be an advantage
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In addition to a competitive salary, our benefits package is second to none.
Employee wellbeing is at the heart of our people strategy, with a number of innovative wellness initiatives such as flexi-time, where employees can vary their start and finish times within our core business hours and/or extend their lunch break by up to 2 hours per day. Employees also benefit from an additional two half days paid leave per year to focus on their personal wellbeing.
We recognise the development of our people is vital to the ongoing success of the business and proudly promote a culture of continuous learning and improvement, along with opportunities to develop and progress a successful career with us.
The CitNOW Group is an equal opportunities employer that celebrates diversity across our international teams. We are passionate about creating an inclusive workplace where everyone’s individuality is valued.
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