The Role

As Product Manager, you'll own the development and growth of Lilli's apps and services for carers and families. The role is predominantly direct-to-consumer, with additional responsibility for the front-end experience of our public sector products.

Working closely with the Head of Product, you'll turn our wider product strategy into something families can rely on: easy to understand, simple to get started with, useful day-to-day, and trustworthy enough to support the wellbeing of a loved one.

You'll own the full product cycle — from discovery through to delivery and ongoing improvement — and you'll be expected to bring strong product judgement, back decisions with evidence, and take ownership of whether what you build actually works.

What You'll Do

• Own the Family product area within Lilli's wider product strategy, and work with the Head of Product to define how it connects with our public sector offering.
• Build a deep understanding of families and carers — their needs, behaviours, motivations, and the reasons they disengage.
• Own the customer journey end-to-end: from proposition and onboarding through to regular use, engagement and retention.
• Identify and prioritise the problems worth solving, using interviews, observation, product analytics, support feedback and experimentation.
• Turn ambiguous customer problems into clear product hypotheses, requirements and measurable outcomes.
• Shape solutions in close partnership with Engineering, Data Science and Design, from discovery through delivery.
• Make clear prioritisation and scope trade-offs within your product area.
• Define success metrics and use data to understand whether what you've built is working.
• Run experiments to improve activation, engagement, retention and overall customer experience.
• Partner with Commercial, Marketing, Customer Success and Operations to make sure the whole proposition works — not just the software.
• Bring customer evidence and product learnings back to the Head of Product and wider business, and challenge assumptions when the evidence points elsewhere.