Yibi Hantang | China Lifestyle Extension Partner
Product Manager
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About the Company
YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring long-term growth opportunities in China. Our work combines brand strategy, consumer insight, category development, localization, strategic partnerships, and controlled market expansion.
About the Role
We are seeking a Product Manager based in London to support selected fashion, beauty, fragrance, wellness, and lifestyle brand projects. The role is suited to professionals who understand physical consumer products, product portfolios, category opportunities, consumer needs, and how strong brands translate ideas into commercially credible products. This role focuses specifically on consumer and lifestyle products rather than software or digital product management.
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Responsibilities
- Analyze consumer, product, and category trends.
- Support product and portfolio-development discussions for selected international brands.
- Evaluate potential opportunities across fragrance, beauty, wellness, accessories, and lifestyle categories.
- Translate consumer and market insights into product recommendations.
- Assess product positioning, pricing architecture, and competitive differentiation.
- Support new-product and category-extension assessments.
- Coordinate with brand, strategy, market, and development teams.
- Support selected China-market product and localization projects.
Qualifications
- Experience in product management, product development, merchandising, category management, or brand management.
- Experience in fashion, beauty, fragrance, wellness, lifestyle, luxury, or premium consumer products is preferred.
- Strong understanding of physical-product development and consumer behavior.
- Strong commercial and analytical judgment.
- International or cross-market experience is valued.
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Required Skills
- Product Management
- Product Strategy
- Category Development
- Consumer Insights
- Product Positioning
- Brand Strategy
- Market Research
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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