Dechra
Product Manager, Dermatology
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Product Manager
The Product Manager will lead the strategic planning and execution for a portfolio of specialized pet health products. This role requires strong analytical competencies to drive market expansion, optimize product performance, and ensure data-backed decision-making. This individual will collaborate closely with veterinary professionals, sales teams, and internal/external stakeholders to enhance brand positioning and customer engagement.
Key Responsibilities
- Responsible for the development, implementation, and execution of strategic plans that optimize sales, market share, and revenue growth for a brand or set of brands in the short and long term.
- Provide high-level data analysis of potential brand opportunities utilizing insights from market research, industry trends, competitive intelligence, customer insights, and understanding of therapeutic areas to develop data-driven marketing strategies with return on investment, adjusting strategies based on analytical insights.
- Strong ability to navigate and lead change, ensuring smooth transitions during product updates, regulatory shifts, or market disruptions.
- Manage both operations and implementation of brand strategies as well as the execution of all 6Ps (Product, Price, Promotion, Placement, POP, Protocol) for the brand.
- Drive consistent execution of product strategies with internal and external cross-functional teams.
- Serves as the Voice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians, Consumers, Retail Partners) and deliver best-in-class programs that meet the customer’s needs/wants.
- Develops customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
- Gather feedback from the sales, corporate accounts, and retail teams to better understand how customers use the product line and identify which SKUs, collateral, or educational materials may need to be added or removed.
- Coordinate the development of market research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
- Help manage the marketing budget to ensure that financial targets are achieved.
- Participate in key national and regional veterinary conferences, helping to coordinate activities and maximize the value gained from these events.
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Qualifications
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- Thorough understanding of marketing business processes and fundamentals.
- At least 5 years of previous Product Marketing, Field Sales, or relevant work experience, with a minimum of 3 years in a Marketing/Product specific role.
- A bachelor’s degree or higher is necessary.
- Experience in the animal health sector is preferred.
- Digital marketing proficiency.
- Proven work experience in a similar role.
- Strong ability to analyze and synthesize large datasets, including sales performance, market research, and financial forecasting, to guide product strategy and marketing initiatives.
- Ability to develop and implement long-term product strategies that align with business objectives, market trends, and customer needs.
- Self-motivated and able to thrive.
- Ability to navigate regulatory, technical, and legal processes effectively.
- Effective change management and leadership skills and the ability to resolve conflicts successfully.
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