Key responsibilities

• Engagement & Social Direction: You own the roadmap for everything that turns the app from a delivery utility into something people genuinely want to open every day.
• Community Building: You lead our work on Circles (private user groups), the product experience that turns a solitary journey into a supported one and builds real community around the GLP-1 experience.
• Freemium Growth: You build and own the freemium loop that pulls both existing and prospective GLP-1 users into the app, then turns them into our best source of new patients.
• Behavioural Design: You'll work at the intersection of behavioural design, growth loops, and clinical constraints. You’ll form and defend a strong point of view on what drives ongoing engagement in a category where sharing is high on stigma.
• Research: You'll own the research needed to form your strong point of view. You’ll work closely with design and engineering to refine direction, proving impact against retention, engagement and growth metrics.
• Metrics Ownership: You define and own the numbers that prove your strategy is working (weekly active users, retention, freemium-to-customer conversion etc.). You can clearly speak through your metrics with the team.

Need to have

• Consumer App Experience: 5+ years as a Product Manager on consumer apps, with a clear track record of 0 to 1 product development as a Senior Product Manager.
• Social Product Chops: You've built social, community, and/or growth-focused conversion features. You understand what makes users come back and bring others with them.
• Growth/engagement fluency: You think in growth mechanics (freemium conversion, retention curves, activation funnels). You upskill your pod quickly to get them aligned on what actually moves the needle.
• Independence: You take loosely defined, ambiguous problems and run with them end to end without needing much steering. You own the hypothesis, roadmap, and the outcome.
• Data Fluency: You understand the criticality of accurate data. You detest obfuscated metrics and strive for the base truth. You’ve previously defined a new metric, and/or refined a fuzzy metric.
• Research background: You run your own qualitative and quantitative research rather than waiting for it to be handed to you. You run multiple tests in parallel without getting overwhelmed.
• Clockspeed: You move fast and ship in weekly sprint cycles, not quarters. You'd rather get something in front of users and learn versus perfecting it in a doc and delaying.

Nice to have

• Regulated or sensitive-category experience: You don't need healthcare experience, but experience in a category where users are hesitant to share (health, finance, dating) is a strong plus, since you understand stigma as a design constraint.
• Startup Experience: You’ve operated in an early-stage company or built something yourself. You’re comfortable when the product, process, and playbook still need to be invented.
• Multi-sided products: You’ve built products that need to create value for different types of users at the same time, such as customers, friends, family members, and prospective customers.
• AI-native: You use AI as a force multiplier across research, analysis, prototyping, and product development. You are constantly finding ways to increase your pod’s velocity.

Our cultural standards

We aim to make this your life's work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:

• Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
• Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can't look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
• Only the paranoid survive: Bad sh*t is coming. By joining us, you're choosing to sail straight towards the storms with unhesitating conviction. However much we've already done, however far we've already come — it's still Day 1 and all our work is ahead of us.
• If we're average we fail: We are only interested in "insanely great", a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
• Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn't say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
• A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
• Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
• Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You'll be shocked how capable you are and how much you can achieve.
• Keep your head down: We're boring people doing exciting work. We don't chase short-term status — we ignore short-term dopamine hits and