UPM - The Biofore Company
Product Manager, Graphics
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Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!
Learn more about us as a workplace upm.com/careers
We are now looking for a Product Manager, Graphics to join our UPM Adhesive Materials, Graphics organization.
Greetings from your future manager
"Joining our team means becoming part of an international, collaborative, and supportive community where your ideas and expertise truly matter. In this role, you will work closely with colleagues across functions and regions to support graphics customers, creating exciting opportunities for innovation, differentiation, and growth. We are looking for a proactive, analytical, and commercially minded Product Manager who is eager to challenge the status quo, bring new ideas to the table, and help us build a strong, customer-focused product portfolio. I look forward to welcoming you to our team." – Eulalia Alcaraz, Director, Product Portfolio Strategy, PD&I Graphic
What you will do
- Define and develop the product and service offering for your area of responsibility based on market needs, customer insights and business objectives
- Gather and analyze market, customer and competitor information to support product strategy, portfolio decisions and business growth
- Own product value propositions, specifications and compliance requirements, ensuring the right products are available in each category
- Lead the business side of the new product development process and support successful product launches and lifecycle management decisions
- Conduct pricing research and analysis to support product positioning, profitability and commercial decision-making
- Manage product portfolio performance, including margin development, product introductions and product discontinuations
- Collaborate closely with Sales, Business Development, manufacturing, supply chain, technical support and PD&I to align priorities and execute plans
- Support regional and country sales plans, contribute to segment strategy execution and provide input to MSC and other key business processes
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Who You are
- You hold a bachelor's degree in business, engineering or a related field, or you have gained relevant expertise through your experience
- You have a good understanding of the graphics distributor market, competitor landscape and graphic materials
- You understand marketing principles and have experience in developing value propositions that support business growth
- You are motivated to learn, develop and drive continuous improvement
- You have good project management skills and can effectively manage multiple priorities
- You enjoy collaborating with colleagues and stakeholders in an international matrix organization
- You use strong analytical and problem-solving skills to support decision-making and deliver results
- You speak English fluently, other languages are considered an asset
We welcome candidates with different backgrounds and experiences who can bring new perspectives and contribute to the success of our team.
This is what we offer to you
- A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
- A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
- Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
- Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
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Additional information about the position
- The position is located primarily in Houthalen, Belgium. Other UPM locations in Europe can be considered.
- The position holder will report to Director, Product Portfolio Strategy, PD&I Graphics.
- For further information about the role, please contact Eulalia Alcaraz, Product Portfolio Strategy, PD&I Graphics Director at eulalia.alcaraz@upm
How to apply
To apply, please submit your CV and cover letter by September 20, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.
For support with submitting your application, please contact the HR Service Center at careers@upm.com or tel. +48123999400.
Learn more about how to apply from our Careers page.
UPM Adhesive Materials
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM’s fastest-growing global businesses employing around 3,300 professionals. In 2025, our sales reached nearly €1.7 billion ($1.95 billion). Read more: adhesivematerials.upm.com
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UPM – we renew the everyday
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