ELP Consult Ltd.
Product Manager GTM - Car Manufacturer
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Please be aware that only applicants with solid experience in the car manufacturing industry will be considered. This job requires working onsite at Chiswick Park London, 5 days a week.
Responsibilities
- Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
- Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
- Define target customer segments and create value propositions tailored to retail and fleet customers.
- Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
- Develop pricing, packaging, and promotional strategies to drive sales and profitability.
- Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
- Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
- Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.
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Requirements
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- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
- Strong understanding of retail consumer finance essential.
- With experience across some of the core responsibilities.
- Ideally with a relevant degree or qualification.
- Strong sales target driven and entrepreneurial spirit with good business acumen.
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