LEGO Digital Play
Product Manager - Publishing Platform
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LEGO Digital Play
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences.
Central Technology
Central Technology is the engineering heart of LEGO Digital Play, a venture within the LEGO ecosystem dedicated to pioneering creative and joyful digital experiences. Our teams build the foundational platforms, tools, and capabilities that power LEGO's digital future. We work at the intersection of play, applied AI, and developer tooling to bring the LEGO brand to a new generation of digital builders. It's a rare opportunity to shape something from the ground up within one of the world's most loved brands.
We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
Role Summary
We're looking for a Product Manager, Publishing Platform to shape the roadmap for our publishing platform and the direct-to-consumer experience that runs on top of it. This is a role for someone with strong product sense - the judgement to spot what matters most, and the conviction to keep teams focused on it.
Much of the discovery here happens in conversation with engineers rather than in visual design. You won't need to architect the solutions, but you'll need to navigate technical discussions with confidence: asking the right questions, understanding the trade-offs, and guiding engineering teams on priorities so effort lands where it creates the most value.
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This is a newly created role based in London; this is a strategic, hands-on role reporting to the Senior Director, Product.
Key Responsibilities
- Contribute to the strategy and shape the roadmap for the platform and the consumer experiences it enables, communicating the direction clearly across engineering, marketing, product, quality, and leadership.
- Bring mobile and gaming expertise to platform decisions, understanding how digital products are released, operated, and updated across distribution channels, and what internal teams and end users need from the pipeline.
- Drive product discovery with cross-functional teams, combining qualitative research and quantitative analysis to test assumptions, weigh options, and focus teams on what to build first.
- Turn strategy into well-scoped PRDs and prototypes, shepherding features from concept through discovery, build, and launch, and setting clear quality bars along the way.
- Define 'done' before build begins; every feature ships against measurable functional and non-functional criteria (correctness, performance, reliability, safety, adoption), so success is verified, never asserted by opinion.
- Uphold brand integrity, IP controls, and child-safe requirements in every product decision, working with internal and external partners so the experiences can be trusted wherever they reach.
Required Qualifications
- Established Product Management experience, in mobile and/or platform-as-product - you’ve shipped consumer products and understand the landscape of distribution, certification, release cycles, and ongoing operations.
- Strong product sense and craft: writing well-scoped PRDs, driving discovery, prototyping, and shepherding features from concept to launch.
- A data-informed way of working - you define what 'done' looks like up front, with measurable success criteria, then design experiments such as A/B tests and read the results honestly, letting evidence rather than opinion decide what ships and what iterates.
- Technical fluency to engage credibly with engineers on APIs, platform, and customer trade-offs, ideally including application architecture, game engines, or publishing pipelines.
- Fluency with quantitative analysis and research, able to frame the right questions, work with data, and turn findings into prioritized decisions.
- Strong communication and presentation skills across technical, creative, and executive audiences, leading through influence and carrying a product vision consistently.
- Comfortable operating in ambiguity in an early-stage environment where the product, the partners, and the practices are still taking shape.
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Preferred Qualifications
- Direct working knowledge of children's privacy and safety regulation, including COPPA, GDPR-K, and the UK Children's Code, with a track record of shipping with regulatory constraints.
- Experience building platforms or tooling where internal product or engineering teams are the customer.
- Experience with ongoing service operations, including release cadences, performance monitoring, and post-launch iteration.
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