Khadou
Product Manager
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Reports to: Ecommerce & Marketing Lead
Type: Full-time, permanent
Location: Remote-friendly (UK)
Purpose of the role
The Product Manager owns the day-to-day execution of Master Replicas' marketing and product activity — turning an agreed strategy and plan into delivery that lands on time, to budget, and tied to stock. This is the doing engine of the ecommerce team: it takes ownership of launches, campaigns, email and content so that the Ecommerce & Marketing Lead is freed to focus on strategy, forecasting, commercial planning and leadership.
It's a broad, hands-on role with a lot of ownership, suited to someone who thrives on making things happen, coordinating across a small team, and seeing the results of their work quickly. It is an execution and delivery role rather than a strategy-setting one — though the right person will increasingly shape how we do things and where we grow.
Key responsibilities
Marketing execution
- Execute the strategic marketing plan across paid media, paid social, influencers / earned community, PR and magazines
- Lead proactive, data-led promotional planning around key dates and franchise moments (e.g. anniversary and franchise “days”), always tied to stock availability
- Own the newsletter and schedule the weekly email programme — product launches, new-in-stock and general updates — confirming details and ensuring sends go out on time
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Product & launch delivery
- Action product launches against the agreed plan: set products up on time, ensure CRM sends are scheduled, and confirm all assets are available
- Liaise closely with R&D through the product pipeline; chase down assets and keep launches on track
- Communicate what we're doing, when, and the key deadlines clearly across the whole team
- Help build and maintain a shared asset bank with R&D
Content, CRM & insight
- Support and improve the CRM/email programme — stronger email graphics and content — working alongside our CRM specialist
- Research consumer feedback and sentiment, feeding insight back into marketing, the newsletter and product development
- Drive community-building activity — for example encouraging customers to share photos and engage with the brand
Growth & marketplaces
- Support the expansion onto Amazon and eBay — helping stand up and run our presence on marketplace channels
- Contribute to growth initiatives such as AOV improvement, aged-stock activity and key range moments
Delivery & reporting support
- Support delivery behind the scenes across our core systems and site (order management / Linnworks, website, CRM, SEO)
- Help maintain a steady, reliable reporting cadence so performance data is always current
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About you
Essential
- Proven experience executing marketing and/or product activity in an ecommerce or DTC business
- Highly organised and deadline-driven, comfortable owning delivery and keeping multiple launches and campaigns on track at once
- Hands-on with email/CRM platforms (we use Klaviyo) — confident scheduling, building and improving campaigns
- A strong, proactive communicator who keeps everyone informed and chases things through to completion
- Comfortable working across a small, fast-moving team with a lot of autonomy
Desirable
- Experience coordinating paid social, paid media, influencer and PR activity
- Familiarity with marketplace channels (Amazon, eBay) and order-management tools
- Working knowledge of SEO and website/CMS basics
- A genuine interest in sci-fi, collectibles or fan communities — you'll understand our audience
How the role fits and grows
The Product Manager works closely with the R&D, creative and CRM functions and reports to the Ecommerce & Marketing Lead. It begins as an execution-focused role, but as the person establishes themselves there is real scope to take on more ownership — shaping how we plan and deliver, and helping drive the channels and initiatives that grow the business.
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