Bruin
Product Marketing Content Specialist - Fixed Income
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We are working with a leading global asset management firm to appoint a Product Marketing Content Specialist within its product and content business unit.
The organisation has a strong international presence and is seeking an experienced content professional to support the promotion of its fixed income capabilities across multiple client channels.
This is a highly collaborative role focused on creating compelling investment content that supports distribution, client engagement and brand awareness.
Working closely with investment specialists, sales teams and marketing stakeholders, you will be responsible for translating complex investment concepts into clear, engaging and commercially relevant messaging.
The opportunity would suit an individual with a strong understanding of asset management and investment products who enjoys combining technical knowledge with content creation in a client-focused environment.
The successful candidate will be involved in:
- Producing high-quality product content across a range of digital and print channels
- Developing compelling messaging that clearly articulates investment capabilities and product positioning
- Partnering with investment specialists, product teams and research functions to gather insights and create engaging content
- Creating and maintaining sales materials, presentations, product literature and supporting marketing collateral
- Adapting content for different audiences, including institutional investors, fund selectors and professional advisers
- Repurposing content across multiple formats, including websites, social media, presentations and client communications
- Working closely with digital and regional marketing teams to maximise content distribution and visibility
- Supporting the development of website content and featured product pages
- Coordinating with creative teams and external providers on visual content, multimedia assets and promotional materials
- Monitoring content effectiveness and identifying opportunities to enhance engagement and reach
- Ensuring all materials meet brand, regulatory and compliance standards
- Keeping product content up to date and reviewing competitor activity to maintain relevance and differentiation
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The ideal candidate should have:
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- Experience producing product, investment or marketing content within asset management
- Strong understanding of fixed income markets and investment products
- Excellent writing, editing and proofreading skills
- Ability to translate complex financial concepts into clear and engaging content
- Experience working with a broad range of stakeholders across investment, sales and marketing teams
- Strong presentation and storytelling capabilities
- Good knowledge of digital marketing channels, websites and social media platforms
- Experience using Microsoft Office and content management systems such as WordPress
- Strong organisational skills with the ability to manage multiple projects and deadlines
- Commercial awareness and a client-focused approach
- Excellent communication and relationship-building skills
- A proactive mindset with the ability to work effectively in a fast-paced, collaborative environment
For more information on this position, please apply here or email Chris at Christopher.rolfe@bruinfinancial.com.
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