Place

• Support route-to-market activity across direct sales, subsidiaries, and distribution partners.
• Maintain channel-ready product information and approved sales collateral.
• Gather feedback on product availability, channel needs, and market coverage.
• Coordinate assigned actions with Sales and international subsidiaries.

Promotion

• Work alongside the Digital Marketing Manager and Communications & Events Coordinator to support integrated campaigns across digital, print, events, PR, and direct marketing.
• Draft product content, presentations, campaign briefs, and sales enablement materials.
• Coordinate launch communications and promotional deliverables with internal teams and agencies.
• Compile campaign data and assist with performance reporting and recommendations.
• Support the development of customer case studies, testimonials, and reference stories.
• Support Sales and channel partner onboarding on new products and materials.
• Supply product content, demo materials, and messaging for trade shows and exhibitions.

Key Performance Indicators

Performance during the first year will be assessed against the following indicators, with specific targets agreed as part of the annual objective-setting process:

• Delivery and quality: Completion of agreed product and marketing deliverables to the required standard and within agreed timescales.
• Product and market knowledge: Demonstrated ability to explain Panorama’s products, applications, target customers, competitors, and priority markets accurately.
• Product information accuracy: Product specifications, price lists, and supporting materials are maintained accurately, kept current, and made available to relevant teams.
• Messaging and sales enablement: Delivery of clear, consistent product messaging and sales materials that meet agreed briefs and are ready for use by Sales, subsidiaries, and channel partners.
• Market and competitor insight: Regular provision of relevant customer, competitor, and market findings, with practical recommendations to support positioning, pricing, and portfolio decisions.
• Launch and campaign support: Effective coordination of assigned launch and campaign actions, with agreed materials completed on time and performance data captured for review.
• Stakeholder collaboration: Effective coordination with Marketing, Sales, Product Development, and Panorama subsidiaries, including timely follow-up on agreed actions and constructive application of feedback.

Qualifications and Experience

• Degree, relevant professional qualification, or equivalent practical experience.
• Typically one to three years’ experience in marketing, product support, product marketing, or a related commercial role.
• Exposure to B2B products, campaigns, content, digital marketing, or market research.
• Manufacturing, engineering, or technology experience is advantageous but not essential.

Specific Knowledge & Skills

• Sound understanding of marketing principles and an interest in product management.
• Ability to research markets, identify insights, and communicate them clearly.
• Working knowledge of digital channels and Microsoft Office.
• Strong written communication, project coordination, and organizational skills.
• Comfort with basic marketing data and a willingness to develop analytical capability.

Personal Attributes

• Curious, proactive, and eager to learn.
• Clear, professional, and collaborative communicator.
• Organized, dependable, and attentive to detail.
• Receptive to feedback and motivated to develop.
• Excellent written and spoken English.

Panorama Antennas is an Equal Opportunities Employer