Porsche Cars GB Ltd
Product Marketing Intern at Porsche Cars Great Britain (PCGB)
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Job:
In this role, you will play a key part in driving Classic, Accessories, and Lifestyle marketing by coordinating campaigns, supporting customer events, and delivering sales incentive programs. You'll collaborate with agencies and internal teams to provide Porsche Centres with engaging marketing assets, analyse sales and competitor data to shape future strategies, and manage vehicle logistics for competitor exchanges. Additionally, you'll contribute to team communications and support recruitment efforts, making this a dynamic opportunity to influence brand growth and customer experience.
This is a Placement Year position for a candidate currently studying an Undergraduate degree at university, seeking a placement for their third year. The role will commence in August 2027. Please ensure that you have read and understood the requirements of the role before applying.
Responsibilities:
- Assist in the planning and execution of Classic, Accessories and Lifestyle marketing campaigns and programmes. Taking full responsibility to coordinate with various agencies and internal departments to create and deliver various marketing collateral
- Input into monthly marketing toolkits, ensuring Porsche Centres have creative assets to implement marketing programmes for Classic, Accessories and Lifestyle
- Support Classic, Accessories and Lifestyle event activations, including attendance at customer shows, merchandising and operating onsite store
- Support implementation and administration of Porsche Centre incentive programmes to generate sales impulses as required
- Produce monthly price and residual value positioning reporting against direct competitors. Develop the report in collaboration with Product Managers according to changing requirements and priorities
- Coordination of competitor vehicle loans including: creation of competitor overview and spec sheets
- To analyse sales data and identify new focus areas for Classic, Accessories and Lifestyle. Creating reports that can directly influence future activities
- Input into the relevant team spaces within the company's intranet system with updates for the Porsche Centre network
- Coordinate recruitment for the Product Marketing Intern including selection process, telephone interviews and assessment centre support
- Supporting the Product Marketing team with events (Product Training, Goodwood Festival of Speed, Goodwood Revival, Porsche Experience Centre Silverstone etc.)
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Requirements
Minimum Qualifications
- Relevant Business or Marketing degree
- 3 x A-Levels at Grade B or above
- Excellent communication and organisation skills
- Confident using MS office- Excel, Word, PowerPoint and Outlook
- Willingness to travel to offsite events and work occasional weekends
- Must hold a clean full UK Driving Licence
Preferred Qualifications
- Good communication and teamwork abilities
- Enthusiasm and knowledge of the car industry
- Relevant work experience (car industry, marketing) is desirable
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Benefits
Porsche is committed to promote a culture that champions diversity and equal opportunities. Our strong family embodies the values of freedom, respect and tolerance.
To fulfil this mission, Porsche is devoted to celebrating our diverse voices and cultivating an environment that reflects the varied communities we touch. This is our commitment, and we invite you to share in this vision.
In return, you'll enjoy:
- Highly Competitive salary
- Fixed hours each week - 5 days per week, Monday to Friday 9.00am to 5.30pm
- 27 days holiday, plus bank holidays
- Preferential rates on several products and services, including high street brands, restaurants, gyms and Porsche products
- Life Assurance
- DC Pension Scheme
- Employee Assistance Programme - support and advice on issues impacting your wellbeing
- Dedicated mental health champions
- Opportunity to visit the Porsche Experience Centre in Silverstone and drive the full Porsche vehicle range
Location:
Porsche Cars GB Ltd and Porsche Retail Head Office is located conveniently by junction 12 of the M4, adjacent to a retail park, gym, and well-known fast-food restaurants. It is within walking distance of Theale's main line train station and a bus stop which operate regular services to Reading Town Centre.
Due to the high volume of applications we generate for our vacancies, we are regrettably not able to send a personalised reply to every applicant.
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