Michael Page
Product Marketing Lead - Leading Retailer
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We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team.
This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.
Client Details
A leading retail business based in South London. 4/5 days a week onsite
Description
As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.
You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.
The Role
- Develop and deliver annual product marketing strategies and plans focused on commercial growth.
- Identify priority and "hero" products and create compelling marketing stories around them.
- Translate product features into clear, engaging customer benefits.
- Lead product marketing activity across retail stores, e-commerce, email and social channels.
- Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
- Monitor consumer, retail and cultural trends to identify new opportunities.
- Use customer insights and sales data to measure campaign performance and continually optimise activity.
- Champion the use of AI and new technologies to improve marketing productivity and performance.
- Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
- Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.
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Profile
We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions.
Essential Experience
- Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
- Strong commercial acumen and the ability to use sales and customer data to inform decisions.
- Experience delivering multi-channel marketing campaigns across both physical and digital environments.
- A strong understanding of how marketing can influence both in-store performance and online conversion.
- Excellent stakeholder management and influencing skills, with the confidence to challenge and bring teams together.
- A creative approach to product storytelling and content.
- A genuine interest in consumer behaviour, trends and emerging marketing channels.
- A high level of attention to detail and a strong instinct for quality.
- An interest in using AI and new technologies to improve marketing effectiveness.
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Job Offer
- Salary - £60k to £70k + Bens
- Based in South London
- 4/5 days a week onsite
Desired Skills and Experience
- Product Marketing
- Product
- Retail
- Strategy
- Consumer
- Marketing
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