Yibi Hantang | China Lifestyle Extension Partner
Product Marketing Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the Company
YIBI Hantang is YIBI Group’s brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation.
About the Role
We are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
- Support product positioning and go-to-market recommendations for selected international brands.
- Evaluate potential lifestyle and category-extension opportunities.
- Translate consumer and market insights into product, positioning, and communication recommendations.
- Support China-market localization and product-market fit discussions.
- Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
- Contribute to selected pilot and market-entry projects.
Qualifications
- Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
- Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
- Strong understanding of positioning, consumer behavior, and go-to-market strategy.
- Strong analytical and storytelling capabilities.
- Experience working across international markets is highly valued.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Required Skills
- Product Marketing
- Go-to-Market Strategy
- Brand Strategy
- Consumer Insights
- Product Positioning
- Category Development
- Market Research
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location