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Product Marketing Manager – UK & Europe Expansion
About Ramp
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies—authorizing payments, flagging risk, categorising spend, and closing books. Our solutions drive 5% savings and 16% revenue growth for clients in their first year.
We thrive on high-impact work with high-agency teams, prioritising hands-on problem-solving over suboptimal hires. Everyone at Ramp builds, owns outcomes, and shapes how global businesses manage finance at scale. If you want to drive systemic change in financial systems, this is where it happens.
About the Role
Ramp is looking for a Product Marketing Manager (PMM) to establish and scale our UK and European presence. As one of the first regional product marketing hires, this role will shape our entire expansion strategy—defining entry, positioning, and growth in new markets.
You’ll:
- Uncover local customer, competitor, and market insights to refine our go-to-market approach
- Develop region-specific messaging that resonates with finance leaders across Europe
- Partner with Product, Sales, Growth, and Marketing to drive demand, pipeline, and adoption
This role is ideal for someone passionate about building from scratch, navigating ambiguity, and contributing to Ramp’s broader mission to democratise financial efficiency for ambitious businesses.
Based in London, you’ll work closely with Ramp’s GM Europe, sales team, and growth marketing lead.
Key responsibilities:
- Define UK/EU market positioning, ensuring Ramp’s messaging aligns with local buying behaviour.
- Create demand-gen frameworks, competitive differentiation matrices, and customer narratives.
- Test strategies and optimise TOFU (Top of Funnel) campaigns in collaboration with Growth Marketing.
- Stage and lead product launches as Ramp expands across Europe, coordinating with cross-functional teams.
- Develop sales enablement assets (pitch decks, battle cards, demo narratives, one-pagers, and onboarding templates) to ensure alignment with finance decision-makers.
- Support PMM initiatives for other international markets.
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What You’ll Need
- 7+ years of experience, including 5+ years in B2B Product Marketing
- Strong UK business culture knowledge; energetic judgment required.
- Proven track record of launching and scaling products in new markets or underpinned growth for ambitious customers.
- Core skills: customer research, positioning, storytelling, and cross-functional alignment.
- Fluent in AI tools as an essential part of workflow refinement.
Nice to Haves (Bonus)
- Proven expertise in fintech, financial software, or B2B solutions serving finance teams.
- Previous finance/expansion experience in high-growth startups or scale-ups.
- Familiarity with GDPR, UK FinTech regulations, and regional compliance considerations.
- Deep insight into UK/EU SMB and mid-market financial systems.
Benefits
Global Benefits (Available to All Full-Time Employees):
- Flexible PTO (time off as needed)
- Unlimited AI tools credits for workflow efficiency
- Home-office stipend for equipment
- Health/wellness stipend
- Intra-office travel budget
- Weekly coffee stipend
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Offices by Country:
United States
- 100% medical, dental, and vision insurance coverage (including partial dependents)
- One Medical membership
- 401(k) retirement plan with matched contributions
- Fertility HRA (up to $10,000 per year)
- Extended parental leave: Up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance subscription
- Onsite perks: Free lunches, snacks, drinks
- Relocation support (NYC/SF if required)
Canada
- Sun Life (Group Medical, Dental, Vision, Eye Care, Disability)
- Fertility coverage ($4,000 lifetime limit)
- RRSP + employees’ pension savings plan (DPSP) with employer investment
- Extended parental leave: up to 16 weeks (100% pay) or additional weeks at partial pay
- Virtual care via Lumino
United Kingdom
- Private medical & dental coverage via Freedom Elite
- Penfold pension plan with salary sacrifice option
- At-home care and virtual doctor visits via eMed x Livi
- Extended parental leave (up to 16 weeks at 100% pay + partial leave)
- Discounted pet insurance
Probationary Policies & Legal Notice: Our process here is quality-based and embraces diversity. We are committed to principle of fair consideration. Warranty of high performance is needed—we consider candidates comprehensively without bias.
⚠ Warning: Beware of scams. We contact candidates only through official @ramp.com emails; we will never inquire for payments or private individuals’ data.
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