OxEd and Assessment
Product Marketing Manager
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About OxEd
OxEd is a University of Oxford spinout company launched to take decades of research in oral language assessment and intervention through to practical application in schools. OxEd develops early education oral language assessment, intervention, and whole class teaching programmes, which have been shown through rigorous research to improve educational outcomes for children.
We are a small but growing company, working with Ministries of Education, districts and schools globally, with customers in the UK, USA, Australia, New Zealand, Paraguay, and the Middle East. We are in the fortunate position of having an established and robust research base demonstrating the efficacy of our products.
The Opportunity
As we look to drive growth, develop new products, and ensure as many students as possible can benefit from our programs, we are looking to hire a Product Marketing Manager to define how our products are positioned, launched, and adopted in our key markets.
About the Role
You’ll develop the go-to-market strategy for our product portfolio, working closely with Product, Sales, Customer Success, and the wider Marketing team to understand customer needs, define compelling messaging, and bring products to market successfully.
As part of a small, collaborative marketing team, you’ll also be hands-on in delivering product marketing activity, from writing emails and updating web content to creating sales collateral and customer communications. You’ll combine strategic thinking with practical execution to ensure our products are well-positioned, effectively communicated, and commercially successful.
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This is an exciting time to join OxEd and your work will directly influence growth and customer engagement. You’ll be joining a company with a shared ambition to improve education outcomes for as many children as possible.
Responsibilities
- In partnership with the Marketing Director, develop and execute marketing strategies for new products, feature releases, and product updates.
- Ensure product marketing efforts are aligned with our growth priorities and product development roadmap.
- Translate product capabilities into clear customer benefits for educators, school leaders, and decision makers.
- Develop and maintain the marketing assets needed to support product throughout its lifecycle, including but not limited to brochures, sales presentations, web copy, customer comms, product videos, and other sales enablement materials.
- Build a deep understanding of our competitors and create sales enablement materials, including battlecards and objection handling guides.
- Gather insights through customer conversations, sales win/loss analysis, and market research, and feed customer and market insight back into Product and commercial planning.
- Collaborate with designers, video editors, and freelancers to develop content and visual assets as needed while also creating high-quality content independently.
What You’ll Bring
- Experience working in a Product Marketing role for an education, edtech, or publishing company. Working with products in the Early Years and/or a US market a plus.
- Familiarity or experience working with literacy or reading programmes.
- Proven experience in leading large product launches and go-to-market strategies.
- Enjoy storytelling and turning messaging into clear, compelling narratives.
- Enjoy working in a small and flexible team and are comfortable with both owning and delivering the product marketing plan.
- Like to work in a cross-functional role, to plan and execute deliverables, coordinating timelines, ensuring consistency and alignment across teams.
- Can be adaptable, work with changing priorities, and handle multiple initiatives simultaneously.
- Experience working with HubSpot and WordPress.
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What We Offer
- This is a full-time role, reporting to the Marketing Director.
- You will be working remotely in the UK with infrequent travel to London and Oxford expected.
- You must have the legal right to work in the UK.
- We offer 25 days annual leave plus all statutory bank holidays.
- The salary for this role is £40k-£50k depending on experience.
Diversity, Equity, and Inclusion
OxEd is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. OxEd is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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